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Engineering Lead, Data & Technology (General Manager)WPP Media · Shanghai, China
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WPP Media

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Engineering Lead, Data & Technology (General Manager)

🗓️ Posted 2026-08-11 Shanghai, China Hybrid ICT
💰 Salary Not shared 📊 Market NA

About the Company

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Responsibilities

  • ● Lead the engineering strategy, architecture, and delivery roadmap for AI, data, media, and marketing technology in China.
  • ● Build and lead multidisciplinary teams across backend, frontend, AI, data, platform, architecture, and quality engineering.
  • ● Establish engineering standards covering architecture, code quality, testing, security, documentation, performance, and operational readiness.
  • ● Create a culture of technical excellence, ownership, collaboration, and continuous improvement.
  • ● Lead the development of integrated platforms connecting briefing, insights, strategy, audiences, content, media, commerce, optimisation, and measurement.
  • ● Develop reusable APIs, services, AI agents, orchestration frameworks, and enterprise integrations that can support multiple clients and use cases.
  • ● Lead the integration of local and global AI models across text, image, video, audio, reasoning, and multimodal applications.
  • ● Establish approaches for retrieval, knowledge systems, model evaluation, guardrails, monitoring, and human review.
  • ● Support tools for audience discovery, segmentation, campaign planning, channel strategy, budget allocation, optimisation, predictive decisioning, and measurement.
  • ● Enable secure integration with client systems and first-, second-, and third-party data sources.
  • ● Adapt global technology for China-specific cloud infrastructure, media platforms, data sources, identity environments, and regulatory requirements.
  • ● Replace unavailable global dependencies with appropriate local alternatives.
  • ● Lead architecture reviews, technical governance, delivery planning, vendor management, and production readiness.
  • ● Work closely with global and China product, engineering, data, media, strategy, and client teams.

Requirements

  • ● 15+ years of experience in software engineering, platform development, technology, or a related field.
  • ● Significant experience