Communication Planning StrategistWPP Media · Amsterdam, The Netherlands

Communication Planning Strategist

🗓️ Posted 2026-08-27 Amsterdam, The Netherlands Hybrid Advertising Arts Media
💰 Salary 5 EUR–7 EUR/mo (58 EUR–80 EUR/yr) 📊 Market 3,000 EUR–4,500 EUR/mo

About the Company

WPP is the trusted growth partner for the world's leading brands, utilizing exceptional talent, trusted data and intelligence, and world-class partnerships, all united by their pioneering agentic marketing platform, WPP Open. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients gain insights into their media investment. As the global media collective of WPP, built for the AI-era, WPP Media combines the best platform, talented people, and strong partners to create innovative solutions, aiming to provide unparalleled growth for brands daily. Their core values are: We're Extraordinary (pushing boundaries, challenging conventional thinking, and breaking the status quo in the pursuit of innovation and growth); We're Open (building trust and understanding through seamless collaboration with teams, clients, and partners); and We're Optimistic (embracing a growth mindset and change to bring out the best in themselves).

Responsibilities

  • ● Translate complex marketing strategies into a strong, integrated media strategy, supporting advice with in-depth analyses, consumer insights, and market trends.
  • ● Pursue the latest developments in media, data, and technology, translating them into a concrete roadmap for clients.
  • ● Inspire with your vision and share your expertise during sessions and events.
  • ● Challenge clients, discover the real business challenges, and advise on solutions that add value.
  • ● Be crucial for commercial growth by identifying new opportunities.
  • ● Strategically use tools, with WPP Open Media Studio (OMS) as the core.
  • ● Coach teams to convert data into smarter strategic decisions.
  • ● Act as the strategic partner for senior stakeholders, building relationships.

Requirements

  • ● A strategic visionary who translates complex business challenges into brilliant media strategies.
  • ● Enjoys understanding data, spotting trends, and telling a convincing story to C-level clients.
  • ● A strategic leader to elevate the team.
  • ● Be the strategic brain behind campaigns.
  • ● Partner for clients and internal teams.
  • ● Challenge the status quo and ensure media plans are effective, innovative, and future-proof.
  • ● Expertise and vision to directly impact the growth of the world's largest brands.