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Director, Digital Marketing & Web ExperienceVaricent · Toronto, Ontario, Canada
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Varicent

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Director, Digital Marketing & Web Experience

🗓️ Posted 2026-10-01 Toronto, Ontario, Canada Hybrid Human Resources Recruitment
💰 Salary 11,517 CAD–15,117 CAD/mo (138,200 CAD–181,400 CAD/yr) 📊 Market 10,833 CAD–15,833 CAD/mo

About the Company

At Varicent, we're not just transforming the Sales Performance Management (SPM) market-we're redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM , 2023 Ventana Research Revenue Performance Management (RPM) Value Index , Gartner Peer Insights , 2024 Gartner SPM Market Guide , and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here's why you'll thrive at Varicent: Innovate with Purpose: Build impactful solutions for customers worldwide. Join Excellence: Work in a diverse, collaborative, and innovative team. Shape the Future: Lead in redefining revenue optimization. Grow Together: Unlock your potential in a supportive environment. Join us at Varicent-where your talent and ambition meet limitless opportunities for success The Opportunity Varicent is seeking a strategic, creative, and data-driven Director, Digital Marketing & Web Experience to lead our digital growth engine across digital marketing, website strategy and experience, paid media, SEO/AEO/GEO, conversion optimization, and digital performance measurement. This leader will own the s

About the Role

Health & Wellness - Comprehensive medical, dental, and vision coverage tailored to your local needs Time Off - PTO and public holidays to rest, recharge, and do what matters most Volunteer Days - Dedicated time to give back and support the communities that matter to you Ignite Days - Dedicated learning days to support continuous growth, skill development, and professional learning Financial - Compensation that reflects your market and your value Retirement - Retirement plans designed to help you build long-term financial security Tuition Assistance - Invest in your growth with support for continuing education and professional development Flexibility - Work where you thrive, with remote and hybrid options available across most regions Varicent is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require accommodation at any time during the recruitment process please email [email protected] Varicent is also committed to compliance with all fair employment practices regarding citizenship and immigration status. By applying for a position at Varicent and/or by using this portal, you declare and confirm that you have read and agree to our Jo

Responsibilities

  • ● Digital Marketing Strategy & Leadership
  • ● Own Varicent's digital marketing strategy across paid media, SEO/SEM, website experience, landing pages, conversion optimization, retargeting, and account-based digital programs.
  • ● Develop and lead a multi-quarter digital marketing and web roadmap aligned with pipeline, revenue, brand, and customer acquisition goals.
  • ● Define the role of digital channels throughout the buyer journey, from awareness and demand creation through conversion, pipeline acceleration, and customer expansion.
  • ● Establish priorities, investment areas, operating rhythms, and measurement frameworks for the function.
  • ● Identify emerging digital opportunities, buyer behavior shifts, platform changes, competitive trends, and technologies that can improve performance.
  • ● Serve as the senior functional leader for digital marketing and web experience across the Marketing organization.
  • ● Paid Media, Digital Acquisition & Pipeline
  • ● Own strategy and performance across paid digital channels, including Google Ads, LinkedIn, paid social, display, retargeting, review sites, content syndication, programmatic, ABM platforms, and intent-based advertising.
  • ● Own paid media budget strategy, channel mix, investment allocation, forecasting, and spend pacing.
  • ● Partner with agencies on campaign execution, optimization, reporting, and performance recommendations.
  • ● Partner with Demand Generation, Content, and Product Marketing to develop digital programs supporting product, audience, industry, ABM, event, webinar, and pipeline acceleration initiatives.
  • ● Lead audience segmentation, targeting, and experimentation across channels, creative, landing pages, forms, CTAs, and conversion paths.
  • ● Continuously optimize programs to improve conversion, lead quality, opportunity creation, pipeline contribution, and return on marketing investment.
  • ● Ensure digital programs are effectively integrated with marketing automation, CRM, lead routing, scoring, nurture, attribution, and reporting.
  • ● Website Strategy & Digital Experience
  • ● Own Varicent's corporate website strategy as a core demand generation, brand, product storytelling, and conversion platform.
  • ● Lead the vision for website experience, UX, design, navigation, information architecture, conversion paths, accessibility, and brand consistency in partnership with the Senior Web Developer.
  • ● Own the website roadmap and establish effective processes for prioritization, governance, design standards, development coordination, QA, and release management.
  • ● Lead the strategy for landing pages, campaign pages, product and industry pages, resource experiences, demo request paths, and event pages.

Requirements

  • ● + years of experience across digital marketing, demand generation, growth marketing, web strategy, or performance marketing, gained in-house, at an agency, or through a combination of both.
  • ● + years of people leadership experience, including leading teams, managers, or multidisciplinary digital and web functions.
  • ● Significant B2B marketing experience, ideally within SaaS, technology, enterprise software, or another complex sales environment.
  • ● A track record of building and scaling digital strategies that contribute to measurable pipeline, revenue, and efficient customer acquisition.
  • ● Deep knowledge of paid media, SEM, SEO, paid social, display, retargeting, programmatic, content syndication, and account-based advertising.
  • ● Strong understanding of website strategy, UX, web design and development workflows, CMS management, CRO, accessibility, and web analytics.
  • ● Understanding of marketing automation, CRM, attribution, campaign tracking, lead management, and funnel reporting using platforms such as Salesforce, Marketo, HubSpot, Looker, or Power BI.
  • ● Strong analytical skills and the ability to turn complex data into clear business insights and recommendations.
  • ● Executive-level communication skills and experience presenting strategy, results, risks, and recommendations to senior stakeholders.
  • ● Strong cross-functional and program leadership skills, with the ability to navigate competing priorities across teams, systems, agencies, and timelines.
  • ● Working knowledge of HTML/CSS and the ability to partner effectively with web developers on technical implementation.
  • ● Bachelor's degree or equivalent practical experience.
  • ● Nice to Have
  • ● Familiarity with privacy, cookie consent, GDPR, CCPA, accessibility, and web compliance requirements.
  • ● Advanced knowledge of multi-touch attribution, marketing mix analysis, and revenue performance reporting.
  • ● Google Ads, Google Analytics (GA4), and/or HubSpot certifications.
  • ● What Success Looks Like
  • ● First 30 Days
  • ● You'll build a clear understanding of Varicent's digital ecosystem by assessing paid media, web experience, SEO/AEO/GEO, analytics, agencies, budgets, team capabilities, conversion paths, campaign tracking, and current performance benchmarks. You'll establish relationships with key partners across Marketing, Sales, Revenue Operations, IT, Finance, and our agency ecosystem while identifying immediate risks and optimization opportunities.
  • ● First 60 Days