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Freelance Social Media ManagerToloka · United States
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Toloka

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Freelance Social Media Manager

🗓️ Posted 2026-09-30 United States Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 4,000 EUR–7,000 EUR/mo

About the Company

At Toloka AI we create data that powers leading GenAI models and innovations. We work with frontier labs, big tech, renowned AI startups, enterprises and non-profit research organizations worldwide. We use a combination of Experts + Crowd + Tech Platform to teach AI models to reason and evaluate their efficacy and safety. We have experts in more than 50 different domains-from doctors and lawyers to physicists and engineers-and boast one of the most diverse global crowds, representing over 100 countries and speaking 40+ languages . We are a well-funded startup with an enviable portfolio of clients including Anthropic , Amazon , Microsoft , Poolside , Recraft , and Shopify . Recently, we secured strategic investment led by Bezos Expeditions and Nebius Group with participation from Mikhail Parakhin , CTO of Shopify and board advisor to leading GenAI companies, who now serves as our Chairman of the Board. Our remote-first team is globally distributed around the world: USA, UK, the Netherlands, Serbia , and more. We are looking for an experienced, high-energy, and deeply capable Freelance Social Media Manager to own Toloka's organic social media strategy and execution. You are a doer and a self-starter who thrives in high-growth, technical environments. You will be the voice of Toloka across corporate accounts and executive profiles, creating compelling content that resonates with a highly technical audience (AI researchers, data scientists, machine learning engineers, and tech leaders). This role requires a unique combination of sharp technical comprehension , exceptional copywriting , and hands-on creative agility . If you love translating complex AI concepts into engaging social copy, staying on top of the latest social trends, creating design briefs and multimedia content, this role is for you.

Responsibilities

  • ● Social Strategy & Calendar Ownership: Build, manage, and execute the end-to-end global social media content calendar across LinkedIn, X (Twitter), Reddit, and YouTube.
  • ● Executive Thought Leadership: Manage personal branding and social presence for key Toloka executives, writing authentic, high-impact posts that position our leadership as industry experts.
  • ● Technical Copywriting & Messaging: Write clear, compelling, and punchy social copy. Translate deep technical concepts (RLHF, synthetic data, model evaluation, fine-tuning) into digestible and engaging content.
  • ● Community Management & Engagement: Proactively engage with developers, tech communities, and industry leaders on LinkedIn, X, and Reddit. Foster discussion, tap in-house experts for commentary, monitor brand mentions, and drive engagement.
  • ● Content Creation & Hands-On Execution:
  • ● Draft comprehensive design briefs for our internal visual design team.
  • ● Roll up your sleeves when needed: pull and edit video clips from podcasts/webinars, create fast social graphics using Canva, or whip up quick visual assets as needed.
  • ● Cross-Functional Collaboration: Partner closely with the content team to amplify blog posts, whitepapers, event appearances, and product announcements.
  • ● Performance & Optimization: Track social analytics, establish key engagement benchmarks, and continuously test new content formats and messaging approaches.

Requirements

  • ● Experience: 5+ years of hands-on social media management experience, ideally in B2B SaaS, enterprise tech, or the fast-moving AI industry.
  • ● Audience Familiarity: Comfortable and confident writing for a highly technical target audience (data scientists, ML engineers, AI builders).
  • ● Platform Mastery: Deep proficiency with LinkedIn, X, and Reddit . Strong experience with YouTube is a major plus.
  • ● Exceptional Copywriting: A stellar writer who writes human, thoughtful, and high-converting copy. Allergic to AI slop, clichés, or fluff .
  • ● Multichannel Copywriting Experience: Proven track record writing or contributing to tech blogs, newsletters, and email campaigns is a strong plus.
  • ● Design & Multimedia Skills:
  • ● Ability to write robust, detailed visual design briefs.
  • ● Hands-on visual/video editing skills in a pinch (Canva, Figma, CapCut, Premiere, or similar tools).
  • ● Executive Presence: Experience managing C-suite or executive social media channels, capturing their distinct tone of voice.
  • ● Mindset: A true self-starter and doer who takes full ownership, manages multiple priorities independently, and moves quickly in a dynamic tech environment.
  • ● Official Communication: Our recruiting team will only contact you from an official " toloka.ai " email address. We will NEVER use Gmail, Yahoo, Tolokainc, toloka.inc, or other personal or seemingly business email accounts.
  • ● Our Process: We will never ask for your bank account details, credit card number, or any fees as part of the application or interview process.
  • ● Official Listings: All legitimate job openings are posted on our official careers page: https://toloka.ai/careersjob-list