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Digital Marketing Manager - Prop TradingThinkMarkets · London, England, United Kingdom
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ThinkMarkets

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Digital Marketing Manager - Prop Trading

🗓️ Posted 2026-09-23 London, England, United Kingdom Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 4,500 GBP–6,500 GBP/mo

About the Company

h trusted support, giving traders the tools, education and opportunities to develop their skills and elevate their trading potential. We are looking for a data-driven and commercially minded Digital Marketing Manager to manage and optimise paid acquisition across multiple digital channels and markets for ThinkCapital. The role will have a strong focus on performance, trader acquisition, conversion, tracking and attribution, using data to improve campaign efficiency and drive revenue growth.

Responsibilities

  • ● Paid Media & Acquisition
  • ● Manage and optimise paid acquisition campaigns across Google Ads, Meta Ads and other digital channels including Reddit, Snapchat, Quora and programmatic platforms.
  • ● Launch and manage multi-market acquisition campaigns across prospecting, retargeting, audience segmentation and lookalike strategies.
  • ● Monitor campaign performance and optimise budgets, bidding, targeting, messaging and creative to improve acquisition and conversion.
  • ● Work closely with Creative and Marketing teams to develop and test high-performing campaign creative and messaging.
  • ● Performance & Optimisation
  • ● Track and optimise key performance metrics including CPA, CAC, ROAS, conversion rates, challenge purchases and customer LTV.
  • ● Run A/B tests across creative, audiences, ad copy and landing pages to improve campaign performance.
  • ● Analyse campaign and customer funnel performance, identifying opportunities to improve efficiency, conversion and scale.
  • ● Build clear performance reports and dashboards, translating campaign data into actionable recommendations.
  • ● Tracking, Attribution & Analytics
  • ● Manage and support tracking and attribution across GA4, Google Tag Manager, Meta Pixel, Conversion APIs and other relevant platforms.
  • ● Monitor conversion tracking and customer journeys across acquisition funnels.
  • ● Troubleshoot tracking and measurement discrepancies and work with Analytics, Product and Technology teams to improve attribution accuracy.
  • ● Support campaign execution and measurement across programmatic platforms and DSPs.

Requirements

  • ● Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field.
  • ● -6+ years of experience in digital marketing, paid media or performance marketing.
  • ● Strong hands-on experience managing and optimising campaigns across Google Ads and Meta Ads.
  • ● Strong understanding of performance marketing metrics, acquisition funnels, retargeting and conversion optimisation.
  • ● Practical experience with GA4, Google Tag Manager, Meta Business Manager and reporting tools such as Looker Studio.
  • ● Good understanding of tracking, attribution, pixels, event tracking and conversion measurement.
  • ● Strong analytical skills with the ability to interpret performance data and make commercially focused optimisation decisions.