Catalog Marketing Manager

About the Company

Responsibilities

• ● Develop and deliver stand-out, extensive reach campaigns around local catalog
• ● Create campaigns celebrating artist milestones, album anniversaries, birthdays etc.
• ● Create cultural and seasonal campaign ideas encompassing a variety of artists and their music.
• ● Collaborate with frontline marketing teams to warm up audiences and/or promote artist catalog s around their new releases.
• ● Identify new opportunities in alignment with the business to ensure key calendar moments or festive seasons are leveraged to deliver the best return for S ME T 's l ocal c atalog music in markets outside Taiwan .
• ● Managing regular flow of campaigns to increase market share and revenue for SME T catalog .
• ● Develop pitch presentations for all campaigns, ensuring all campaigns are delivered to life and according to budget.
• ● Use streaming and market data to identify audience targets.
• ● Liaise and collaborate with local teams for catalog artists to get broader buy-in and access where required .
• ● Track and record all coverage for executed campaigns.
• ● Design and collaborate with internal stakeholders on post campaign reporting
• ● Grow monthly listeners for SMET overall via catalog music through optimi zing performance on music streaming partners & different channels.
• ● Identifying opportunities on streaming services to grow artists, music, and playlist streams including but not limited to SEO campaigns .
• ● Maintaining and updating c atalog/product listings , descriptions and metadata from time to time.
• ● Reviewing and resolving all catalog/product related issues and discrepancies resolved.
• ● Analyzing catalog performance and making recommendations for improvement.
• ● Overseeing all SME T catalogs ensuring the catalog listing is updated.
• ● Collaborating with various departments to update the catalog information.
• ● Ensuring compliance with SME's catalog standards and guidelines.
• ● Collaborating closely with physical sales team , any vinyl and CDs revenue opportunities .

Requirements

• ● Strong track record of launching end-to-end artists and/or music-related marketing and communication campaigns in Taiwan.
• ● Experience in successfully delivering on quantifiable business outcomes through the execution of multiplatform and omnichannel marketing initiatives in the creative industries.
• ● Deep understanding of Taiwanese music culture, trend, consumer tastes, trends & behaviors.
• ● Demonstrable experience in crafting innovative campaigns grounded in data and tied to business objectives.
• ● Deep passion and knowledge of music, artists, technology and a strong understanding of how & where fans engage with songs, albums, playlists, and artists.
• ● Good understanding of the music industry and all areas of the music.
• ● Adept at interpreting and analysing large volumes of data to derive actionable business insights.
• ● Ability to ideate on and edit short-form content for social media is a plus.
• ● Collaborative, while possessing a hunger to learn and experiment.
• ● Ability to think independently, create and develop ideas that lead to positive change/improvements.
• ● Strong creative sensibilities.
• ● Well organized with exceptionally strong communications skills that are adaptable to different personality styles and situations.
• ● Cultural awareness: Understand popular culture and the underlying cultural patterns and factors that influence behaviors in different teams and countries.
• ● Not a status quo person, unafraid to reasonably challenge convention.
• ● Strong desire to make a difference to the music industry and contribute to successful outcomes for artists and the company.
• ● A proactive self-starter.
• ● A team player, able to form good relationships with internal and external stakeholders.
• ● Good time management and organizational skills, able to perform under pressure.
• ● Great verbal and written communications skills combined with interpersonal skills working across multiple cultures.
• ● Passion for music, digital media and innovation is a MUST.
• ● Fluent in both English and Mandarin.
• ● You join a vibrant global community with the opportunity to channel your passion every day
• ● A modern office environment designed for you, empowering you to bring your best
• ● Investment in your professional growth and development enabling you to thrive in our vibrant community
• ● The space to accelerate progress, positively disrupt and create what happens next
• ● We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
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