Associate Director, Audience Development - The Orchard

About the Company

Responsibilities

• ● Office- first role, in office 4 days a week.
• ● First-Party Data Acquisition Strategy
• ● Partnering closely with our Marketing Strategists, you'll lead the day-to-day development and execution of strategies that grow artists' first-party fan audiences across email & SMS.
• ● Use data to identify the right value exchange for each audience, including exclusive content, early merchandise access, contests, ticket presales, live-event activations and other fan experiences.
• ● Develop scalable acquisition frameworks & benchmarks that can be adapted across artists, genres, & campaign types.
• ● Partner closely with the Associate Director, Fan Engagement & CRM to ensure newly acquired fans enter CRM lifecycle journeys and receive a cohesive experience from initial sign-up through conversion and retention.
• ● Campaign Execution & Optimization
• ● Support our Marketing Strategists by owning the end-to-end execution of fan acquisition campaigns, including campaign planning, audience strategy, platform setup, landing pages, sign-up flows, testing, launch and performance reporting.
• ● Collaborate with Marketing Strategy & Global Paid Media teams to develop and optimize impactful paid lead-generation campaigns across Meta, TikTok and other relevant platforms.
• ● Establish testing frameworks and best practices across landing pages, forms, incentives, messaging and acquisition channels to improve both the volume and quality of acquired fans.
• ● E-Commerce & Revenue Growth
• ● Partner with D2C, CRM and Marketing Strategy teams to connect your acquisition campaigns to downstream product discovery, sales conversion and repeat-purchase opportunities.
• ● Use transactional and behavioral data to identify the channels, campaigns and fan segments most likely to generate merchandise revenue.
• ● Collaborate with the Associate Director, Fan Engagement & CRM to build clear handoff strategies that move newly acquired fans into personalized welcome, nurture and conversion journeys.
• ● Collaborate with the Associate Director, Fan Engagement & CRM and Global Paid Media to evaluate acquisition performance beyond initial sign-up volume, using metrics such as cost per acquired fan, subscriber quality, engagement, first-purchase conversion, revenue per acquired fan and return on investment.
• ● Audience Insights, Measurement & Reporting
• ● Develop reporting frameworks that connect fan acquisition activity to downstream engagement, streaming, ticketing and e-commerce outcomes.
• ● Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types.
• ● Analyze fan behavior to identify high-value audience segments, acquisition sources and conversion patterns.
• ● Translate performance data into clear, actionable recommendations for internal teams, artists and label partners.

Requirements

• ● + years of audience development, digital marketing, fan acquisition, growth marketing or related experience within music, entertainment or another consumer-focused industry, including e-commerce experience.
• ● Proven track record of growing first-party email and SMS audiences and connecting that growth to measurable business outcomes.
• ● Hands-on experience developing and executing lead-generation campaigns across paid, organic, artist-owned and partner channels.
• ● Understanding of conversion funnels, landing-page optimization, audience targeting, A/B testing and customer acquisition economics.
• ● Deep understanding of first-party data strategy, including value exchange, audience segmentation, consent management and data privacy best practices such as GDPR and CCPA.
• ● Strong analytical skills, with experience using dashboards and KPI reporting to evaluate acquisition quality and downstream conversion.
• ● Excellent communicator and collaborator who can advise multiple stakeholders and translate complex audience strategies into clear, actionable plans.
• ● Comfortable balancing strategic planning with detailed, hands-on campaign execution.
• ● Passionate about music, fan behavior, e-commerce and the use of technology to build lasting artist-fan relationships.
• ● Intrinsically motivated to find new and exciting ways to identify and acquire music fans, with a curious mindset and a strong desire to test, learn and scale successful approaches.
• ● Comfortable working flexible hours when needed to support our partners, live events and high-priority releases.
• ● What we give you:
• ● You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• ● A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• ● An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• ● Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• ● Investment in your professional growth and development enabling you to thrive in our vibrant community.
• ● The space to accelerate progress, positively disrupt, and create what happens next
• ● Time off for a winter recess
• ● The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. New York Pay Range 85,000 - 100,000 USD