Social Content & D2C Growth Supervisor

About the Company

Responsibilities

• ● Tailor overseas music content for localized, platform-specific re-creation across Bilibili, Rednote, Douyin, and WeChat Channels, adapting to each platform's unique content ecosystem;
• ● Conceptualize and produce highly engaging, shareable music content features (e.g., artist fun facts, song-ralated challenges, behind-the-scenes stories, etc.);
• ● Participate in the planning and execution of original content projects such as artist and fan interviews, strengthening the accounts' exclusive content supply;
• ● Lead the end-to-end development and operation of a music promotion matrix account system from scratch, expanding content distribution channels and formats while establishing differentiated account personas.
• ● Design and optimize end-to-end traffic funnels from public-domain exposure (social media reach) to private-domain destinations (mini-programs, WeCom/Enterprise WeChat, fan groups), ensuring clear user pathways and efficient conversion;
• ● Drive D2C product (physical albums, limited-edition merch, offline events, etc.) seeding and conversion across social platforms, taking ownership of sales-oriented outcomes.
• ● Plan and execute small-budget, scaled paid promotion campaigns across major platforms (e.g., Dou+, Juguang, Rednote's Sponsored Notes);
• ● Adopt a "do more with less" approach to precisely target potential audiences across J-Pop, K-Pop, and Western pop music fandoms, continuously testing and refining promotion models to maximize ROI.

Requirements

• ● Core audience of Western pop music, J-Pop, and K-Pop, with sustained engagement with the music industry ecosystem, fandom subcultures, and major industry charts-possessing independent music taste that extends beyond mainstream hits;
• ● Possess basic music deconstruction skills-able to identify internet-friendly song segments and determine their optimal presentation formats (e.g., melodic hooks, production highlights, artist persona tie-ins, etc.), with a demonstrated instinct for music/artist marketing.
• ● Proficient in PS (cover art, posters, etc.) and CapCut/Jianying (rapid editing); proficiency in FCP / Premiere Pro and AI content generation tools (e.g., Midjourney, Jimeng, Suno, etc.) is a strong plus;
• ● Possess basic shooting skills and a solid aesthetic sense for visual composition.
• ● Strong internet cultural fluency-an active, deep social media user skilled in storytelling, meme adoption, and meme creation;
• ● Demonstrated creative content planning ability, capable of developing appropriate, high-potential content for Western artists while embracing experimental and innovative content formats;
• ● Solid understanding of D2C products and D2C logic, with proven ability to design user conversion pathways from public to private domains;
• ● Clear understanding of how to guide users from a single post or short video to search for the "Sony Music" mini-program and complete final conversion.
• ● Excellent communication and cross-functional collaboration skills-able to coordinate efficiently with internal teams as well as handle on-site external shoots and interviews;
• ● Logical, execution-oriented, with a proactive learning mindset and a commitment to post-campaign review and iterative optimization based on data feedback;
• ● English proficiency required; Japanese or other additional languages are a plus.
• ● You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• ● A modern office environment designed to foster productivity, creativity, and teamwork
• ● We invest in your professional growth & development
• ● Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.