search Browse Jobs
D2C Program ManagerSony Music Entertainment · Asia, China, Shanghai
Sony Music Entertainment logo

Sony Music Entertainment

company page ↗ Visa Sponsoring Company

D2C Program Manager

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-09-02 Asia, China, Shanghai Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 20,000 EUR–35,000 EUR/mo

About the Company

Sony Music China is building a new Direct-to-Consumer business to deepen artist-fan relationships and create new revenue streams beyond streaming. The D2C Program Manager will lead the zero-to-one rollout of our WeChat Mini Program commerce platform, turning strategy into scalable execution across product launches, merchandising, fulfillment, CRM activation, and business performance.

Responsibilities

  • ● Lead the end-to-end rollout of the WeChat Mini Program D2C business, from platform implementation through pilot campaigns and ongoing optimization.
  • ● Coordinate cross-functional teams across Marketing, Digital, Artist Relations, Merchandise, Physical Products, Operations, Finance, and Legal to deliver launches on schedule.
  • ● Drive e-commerce capabilities, CRM workflows, and customer journeys within the WeChat ecosystem to support acquisition, engagement, conversion, and retention.
  • ● Build scalable operating processes for merchandising, inventory planning, fulfillment, customer service, logistics, and external vendor management.
  • ● Manage manufacturing partners, 3PL providers, budgets, milestones, KPIs, and project risks, providing clear updates to senior management.
  • ● Improve business performance through continuous optimization of conversion, average order value, customer retention, operational efficiency, user growth, GMV, and engagement.

Requirements

  • ● You have 5-8+ years of hands-on experience in D2C e-commerce or digital commerce operations, including launching and operating WeChat Mini Program commerce platforms.
  • ● You have led zero-to-one e-commerce or digital business launches and know how to turn strategy into practical operating plans, processes, and results.
  • ● You bring strong knowledge of CRM, customer lifecycle management, performance marketing, merchandising, fulfillment, logistics, inventory, and customer service operations.
  • ● You are a strong cross-functional operator who can align internal stakeholders and external partners across technology, creative, commercial, legal, finance, manufacturing, and 3PL teams.
  • ● You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
  • ● A modern office environment designed to foster productivity, creativity, and teamwork
  • ● We invest in your professional growth & development
  • ● Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.