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Content Planning Assistant ManagerSony Music Entertainment · Asia, China, Beijing
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Sony Music Entertainment

company page ↗ Visa Sponsoring Company

Content Planning Assistant Manager

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-09-02 Asia, China, Beijing Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 15,000 EUR–25,000 EUR/mo

About the Company

This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects including early-stage planning, content creation, partner liaison and full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing.

Responsibilities

  • ● Conduct competitive research on trends in music genres, platforms, and consumption behaviour
  • ● Propose and pitch new content projects based on data insights and market trends
  • ● Scout songwriters, producers, and artists for projects
  • ● Q uality control of mixes, masters, and final deliverables
  • ● Develop release strategy and marketing plans with key marketing hooks, positioning, and storytelling angles
  • ● Oversee timelines, deliverables, and budgets for content projects
  • ● Ensure proper rights management and clearances for co-produced content
  • ● Monitor KPIs (streams, revenue, ROI)
  • ● Any other responsibilities or works to be assigned by the manager or the Company

Requirements

  • ● Strong content planning ability, capable of keenly discovering valuable content in line with market trends;
  • ● Able to manage multiple projects simultaneously and possesses good time management and cross-department communication skills
  • ● Bachelor's degree or above, preferably in music, communication, marketing, or related fields;
  • ● 3-5 years of relevant experience in the music industry, familiar with music production processes and marketing mechanisms;
  • ● Possess A&R and marketing skills, able to independently manage music projects, with experience in successfully launching hit songs;
  • ● Familiar with the promotion logic and algorithm mechanisms of mainstream music and short video platforms (such as QQ Music, NetEase Cloud, Douyin, Kuaishou , Bilibili , etc.);
  • ● Possess resources in artists/producers, able to integrate industry resources to promote project realization;
  • ● Have a deep understanding of specific music styles (such as rap, folk, pop, etc.);
  • ● Previously worked for record companies, hot song labels, or music platform content studios.
  • ● You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
  • ● A modern office environment designed to foster productivity, creativity, and teamwork
  • ● We invest in your professional growth & development
  • ● Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.