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Marketing Supervisor, Columbia Sony Music Entertainment · Asia, China, Beijing
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Sony Music Entertainment

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Marketing Supervisor, Columbia

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-09-02 Asia, China, Beijing Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 18,000 EUR–30,000 EUR/mo

About the Company

This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects including early-stage planning, content creation, partner liaison and full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing.

Responsibilities

  • ● Apply music promotion (especially album's campaign) logic to drive streaming performance, including playlist placements, chart impact, and audience growth through data-driven campaigns.
  • ● Assisting in planning, launching, and optimizing paid social media ad campaigns (e.g., Douyin, Instagram, TikTok, Weibo).
  • ● Use analytics to monitor performance, optimize content, and report actionable insights regularly.
  • ● Regularly propose fresh, creative concepts for short-form videos and viral social media campaigns.
  • ● Collaborate with internal teams and external creative partners to bring creative ideas to life.
  • ● Manage daily operations of label's social media channels, ensuring timely, relevant, and engaging content.
  • ● Identify and leverage social media trends, pop culture moments, and viral opportunities to maximize artist visibility.

Requirements

  • ● Minimum 4 years' experience in social media management, digital marketing, or creative content strategy within music, entertainment, or related fields.
  • ● Proven success in music promotion with demonstrated results in driving measurable streaming performance (e.g., playlist additions, spike in monthly streas/listeners, chart entries).
  • ● Strong creative ideation skills, especially in developing engaging short-video content.
  • ● Excellent written and verbal communication skills .
  • ● Deep interest and knowledge in pop culture, music, and digital trends globally and in China.
  • ● You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
  • ● A modern office environment designed to foster productivity, creativity, and teamwork
  • ● We invest in your professional growth & development
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