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VP - Culture & Influence | Kulfi Collective
Advertising Arts Media
💰 Salary Not shared
📊 Market ₹400,000–₹800,000/mo (₹4,800,000–₹9,600,000/yr)
About the Company
At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences. Kulfi creates cultural objects like films, campaigns, IPs, experiences and creative technology projects for some of the world's most interesting brands. The work is only half the equation. The other half is making sure it reaches the right people, in the right places, in ways nobody expected. A film can become a PR story. A campaign can become a college movement. An installation can become a creator moment. A creative tech experiment can become something people discover in a mall, at a festival, or through a community. We're looking for someone obsessed with this part of the process.
About the Role
You'll own how Kulfi's work travels. Your job is to take every piece of work and ask: "Where else can this live ". Not just online. Not just through creators. But through partnerships, communities, physical spaces, earned media, events, technology, culture, and anything else that gets people talking. You'll work across the entire studio and be involved from the earliest stages of ideation.
Responsibilities
- ● Build Kulfi's distribution function from ground up , across all accounts and cultural objects
- ● Be involved from brief stage and shape distribution alongside creative development
- ● Create amplification plans across creator ecosystems, communities, PR, media, partnerships and cultural networks and identify unconventional distribution opportunities
- ● Build relationships across creators, publishers, communities, platforms, cultural organisations, and brands that will help work travel further
- ● Build repeatable frameworks for how Kulfi launches and amplifies cultural objects
- ● Build and eventually lead a team
- ● The mandate is the entire studio. Every account, every cultural object
- ● You'll be in the room before the work exists. Distribution shapes the work here, it doesn't just follow it
- ● The measure of success is simple: Did this become the thing people were talking about That's the bar
- ● You'll build a function, not inherit one.
- ● You'll sit at the intersection of creativity, culture, growth, partnerships, and strategy
Requirements
- ● 6 to 10 years across distribution, partnerships, creator ecosystems, PR, growth, media, experiential marketing, cultural marketing or adjacent fields
- ● You've helped ideas travel, not simply by spending more money, but by knowing where they belong and who should encounter them
- ● Deep relationships across creators, publishers, brands, communities, and cultural networks
- ● You've built systems, playbooks, or functions before
- ● You can name cultural moments from the last two years that didn't happen by accident, and explain who made them happen
- ● You've built something from scratch before
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