Deal Desk - Media Planner

🗓️ Posted 2026-08-21 New York, New York, United States Hybrid Advertising Arts Media

Company shared salary

7,083 GBP–9,167 GBP/mo (85,000 GBP–110,000 GBP/yr)

Market rate

6,250 GBP–9,583 GBP/mo (75,000 GBP–114,996 GBP/yr)

Based on similar roles (title + domain + location).

About the Company

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com

About the Role

The Deal Desk Media Planner will support Genius Sports' Deal Desk by managing inbound planning requests, building standardized and custom media packages, and maintaining accurate inventory availability across Always-On and bespoke programs. This role plays a critical function in scaling deal throughput as demand grows - freeing up senior planners to focus on high-value strategy while ensuring consistent, repeatable, and high-quality planning outputs across all inventory and audience products. The Media Planner will be a key contributor to improving speed-to-market, standardization, and revenue efficiency across the sales organization.

Responsibilities

  • Manage inbound deal requests from Sales, Account Management and Client Success teams
  • Build Always-On and Custom media packages aligned to inventory availability, audience definitions, and commercial objectives
  • Maintain and update the inventory calendar, ensuring accurate visibility into availability, flighting, and sell-through
  • Support the standardization of packaging, pricing inputs, and planning workflows across media products
  • Partner closely with commercial stakeholders to operationalize planning strategies at scale, managing the feedback loop for ongoing optimization
  • Ensure accuracy and consistency across proposals, including targeting, inventory assumptions, and delivery expectations
  • Identify process improvements to increase planning efficiency and reduce friction
  • Collaborate cross-functionally with Product, Sales, Deal Desk, and Media Operations teams

Requirements

  • 2+ years of experience in media planning, deal desk, or advertising operations (programmatic or digital media preferred)
  • Strong understanding of omnichannel media inventory, audience targeting, and packaging fundamentals
  • Experience working with planning tools, inventory trackers, and media calendars
  • High attention to detail with the ability to manage multiple requests simultaneously
  • Strong organizational and communication skills
  • Comfortable working in fast-paced, revenue-driven environments
  • Proficiency in Excel / Google Sheets; experience with media planning systems a plus
  • Have experience supporting programmatic or data-driven advertising products
  • Have familiarity with SSP, DSP, or curated marketplace platform mechanics and dynamics
  • Have worked in sports, media, or ad tech environments
  • Enjoy building scalable processes and templates from the ground up