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VP Sales, Media & Sponsorship
Sales
💰 Salary 180,000 - 230,000 annually
📊 Market 12,500 GBP–20,833 GBP/mo (150,000 GBP–249,996 GBP/yr)
Salary: 180,000 - 230,000 annually
Work type: Hybrid
Employment: Full-time
About the Company
By bringing together next-gen technology and the highest fidelity live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalized than ever before. Following Genius Sports' acquisition of Legend, the company is expanding its sponsorship and media sales business across Covers and Oddspedia.
About the Job
In this role you will own the number for converting audience attention into premium, sponsorship-grade revenue. You will build a B2B business by leveraging the high value player pool to secure partnerships with operators across Covers and Oddspedia.
Role & Responsibilities
- ● Own and execute end-to-end sponsorship sales cycles with Tier 1 operators, from account planning through pitch, negotiation and contracting, driving high-seven-figure annual revenue across Covers and Oddspedia.
- ● Scale Game Provider partnerships from their current baseline into a primary, high-volume revenue vertical, building the commercial playbook that gets operators competing for co-owned game placements.
- ● Act as the senior commercial relationship owner with C-level, VP, and Head-of-Marketing stakeholders across operators, game providers, and payment partners.
- ● Set and defend premium pricing benchmarks across sports and gaming audiences, spanning operator, game provider, and payment method sponsorships.
- ● Institute and normalize monetization standards across all productized real estate game reviews, operator reviews, dedicated hubs, and detail pages.
- ● Run a tight weekly operating cadence - pipeline reviews, deal inspection, and forecast calls - deliver a forecast leadership can trust.
- ● Partner closely with the performance marketing sales team and Commercial Intelligence function to align go-to-market and launch automated dashboard tracking growth.
- ● Represent Genius Sports at key industry moments, enhancing the Genius profile in sponsorship and media marketing.
Requirements
Experience
- ● Experience working in complex data environments where KPIs and rigorous measurement frameworks dictate strategy.
Skills
- ● A decade of high-level B2B commercial leadership within iGaming, Fintech, or digital media.
- ● Deep background in sports and iGaming, with a sharp understanding of how to turn player experience and user journey into high-value commercial outcomes.
- ● Proven ability to identify unmonetized digital real estate and build high-margin revenue pipelines from scratch.
- ● Skilled at commanding premium terms, protecting brand value, and walking away from deals that devalue the asset.
- ● A natural ability to navigate a sophisticated organization and align multiple departments around one commercial number.
Benefits
- ● Annualized salary of 180,000 - 230,000, plus variable compensation
- ● Eligibility for Genius Sports Group's benefits plan
- ● Competitive salary and range of benefits
- ● Support for employee wellbeing and career growth
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