Head of Sales - Betting & Gaming Media (Europe)

About the Company

Responsibilities

• ● Own and grow direct programmatic revenue across Tier 1 and Tier 2 sportsbooks and iGaming operators in Europe, selling both managed service programmatic solutions and Deal ID-based buying.
• ● Act as the senior commercial relationship owner with relevant C-level, Director, and Head-of-Marketing stakeholders on the operator side.
• ● Develop and execute strategic account plans aligned to yours and your team's new business revenue goals, priority targeted operators, key sports, their season calendars, and in-game signals.
• ● Own and execute end-to-end sales cycles across display, digital video CTV, in-app, and DOOH, from strategy through to deal execution.
• ● Sell and activate managed service programmatic campaigns and Deal ID-based buying to operators and, where applicable, their internal programmatic media trading teams, leveraging the benefits of using Genius Sports' proprietary data and real-time sports signals for their Programmatic media activations.
• ● Partner closely with Genius's Product, Trading, Marketing, and Customer Success teams to shape betting and gaming-specific advertiser solutions.
• ● Own yours and your teams pipeline management, forecasting, and revenue performance through Salesforce, with a focus on deal quality and scalable growth.
• ● Stay ahead of European betting and gaming market dynamics, including regulatory considerations and competitive offerings.
• ● Represent Genius Sports at key industry events, client forums, and executive-level meetings.
• ● 7+ years of experience in digital and programmatic advertising sales, with 3+ years specifically selling media services to Sportsbooks and iGaming operators.
• ● Previous experience managing a sales team while maintaining accountability for both personal sales targets and overall team performance against revenue goals.
• ● Proven success selling programmatic media solutions directly to Sportsbook and iGaming operators.
• ● Strong understanding of managed service programmatic models, DSPs, PMPs, PG, Deal IDs, audience targeting, in-app environments, and programmatic buying workflows.
• ● Demonstrated ability to sell performance-driven media tied to measurable outcomes such as acquisition, reactivation, retention, and lifetime value.
• ● Experience owning complex, enterprise-level sales cycles from initial strategy through to close.
• ● Strong commercial acumen with disciplined pipeline management and forecasting.
• ● Ability to build trusted, senior-level relationships with operator-side stakeholders (CMO, VP Marketing, Head of Growth, Digital etc).
• ● Excellent communication, negotiation, and presentation skills.
• ● Able to demonstrate an entrepreneurial, self-directed approach, focused on new business and building scalable growth.