Solutions Lead, Print-to-Digital

Flipp partners with the largest North American retailers and brands to deliver local promotions and savings to millions of engaged shoppers daily, driving superior returns on investments. They help people make smarter shopping decisions with autonomy and accountability, with a mission to create a Shopper Consideration Platform that allows retailers and manufacturers to create digital experiences from their savings & deals content. In 2024, Flipp joined forces with the European company Shopfully, creating a global leader in the sector, reaching 400 million households and serving over 1,000 top retailers and brands across 27 markets. Their five principles, Progress Over Perfection, Clarity Through Transparency, Learn Loudly, Challenge with Empathy, and Always Build Better, guide their culture and expectations.

Flipp's Retail Digital Transformation Lead bridges the gap between technical solutions and sales strategies, providing dedicated support to product and sales teams to drive the expansion and adoption of Flipp's Switch Print to Digital product and strategic ownership of Retail Digital Transformation initiatives in North America. This role reports into the Marketing Science team at Flipp + Shopfully, which works cross-functionally to measure the impact of digital media and leverage Flipp's data to drive partner outcomes. The primary focus will be to support sales teams in driving expansion and adoption of Flipp + Shopfully's Switch Print to Digital (SP2D) tool to retailers across North America. The ideal candidate will be an expert in orchestrating both print media and digital media for retailers, acting as a strategic advisor to the SP2D product and Retail Digital Transformation initiatives, and guiding the Go-to-Market strategy to assist retailers in reallocating print circular budgets into high-fidelity digital campaigns. You will develop account strategy and strengthen partnerships by influencing long-term retail technology & digital media objectives, build new opportunities, lead product demos, and close deals while ensuring strategic objectives and revenue growth are met with each account. You will bridge the gap between product capabilities and market reality, ensuring sales teams are equipped to handle complex objections from sophisticated retail buyers. You will work closely with Marketing Science as well as cross-functionally with Operations, Partner Technology, Partner Insights & Analytics, Finance, and Media Sciences, and will be accountable to an annual quota to drive business results.