Senior Product Manager - Product Led Growth- Nantes (x/f/m)

About the Company

Responsibilities

• ● Own Doctolib freemium offer: define what is free, metered, or demo-only, and design the conversion paths that move practitioners to a paid plan
• ● Own and improve the subscription funnel for new business and upsell, across web and in-product surfaces, including checkout and sign-up unification
• ● Design and improve every in-product flow that moves an existing customer to a higher-value plan
• ● Define acquisition-side packaging: offer catalogue, eligibility rules, and contract signature flows across France, Germany and Italy
• ● Lead marketing-led growth initiatives, including lead generation, B2B website conversion, and lifecycle marketing, connecting them to the core product funnel
• ● Set the direction for cross-team delivery (along with the PMMs and other counterparts), deciding offer by offer and country by country when conversion is the right path, and when to route a user to sales as a warm, product-qualified lead

Requirements

• ● Before you read on: if you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply.
• ● You have owned a PLG conversion, ARR or CAC metric as your primary objective in B2B SaaS at scale, and can quantify what it moved, from what baseline, over what period
• ● You have scaled product-led growth alongside a sales motion, and can explain how you chose between autonomous conversion and handing sales a warm lead, offer by offer
• ● You read data yourself, define funnel measurement from scratch, and make decisions with experiments rather than opinion
• ● You have solid product judgement on pricing, packaging, eligibility and freemium boundaries, and can work within a regulated environment with consent and country-specific constraints in mind
• ● You set direction for teams you do not manage and move a metric across a cross-functional chain
• ● You are fluent in English
• ● Have owned both product-led and marketing-led growth, connecting lifecycle, attribution or lead scoring to the product funnel
• ● Have worked across multiple countries with different pricing or packaging constraints
• ● Have experience in a regulated or healthcare context

Benefits

• ● Free comprehensive health insurance (basic package) for you and your children
• ● 25 days of paid vacation per year, plus up to 14 days of RTT
• ● Free mental health and coaching services through our partner Moka.care
• ● Work from abroad for up to 10 days per year thanks to our flexibility days policy
• ● Lunch vouchers (Swile card) worth 8.50 per working day, with 4.50 covered by Doctolib
• ● A subsidy from the work council to refund part of the membership to a sport club or a creative class
• ● 50% reimbursement of your public transport subscription
• ● ParentCare Program: full salary coverage (100%) during your first month of birth leave and 75% during the second, covered by Doctolib
• ● Enrollment in Doctolib's long-term employee value sharing plan called DoctoGrowth
• ● For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support
• ● Relocation support in case of international mobility
• ● Access to the best AI tools for coding, development and dedicated training
• ● Talent Acquisition Interview (Maxime)
• ● Hiring Manager Interview (Louis Durteste)
• ● Case Study with Product Panel
• ● Behavioral Interview
• ● At least one reference check