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Director, Marketing Strategy and AI TransformationDatabricks · United States
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Databricks

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Director, Marketing Strategy and AI Transformation

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🗓️ Posted 2026-08-28 United States Hybrid Marketing Communications
💰 Salary Not shared 📊 Market NA

About the Company

Databricks is the Data and AI company. More than 20,000 organizations worldwide - including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and over 60% of the Fortune 500 - rely on Databricks to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified Data Intelligence Platform that includes Agent Bricks, Lakeflow, Lakehouse, Lakebase and Unity Catalog. --- Databricks applicants Please apply through our official Careers page at databricks.com/company/careers. All official communication from Databricks will come from email addresses ending with @databricks.com or @goodtime.io (our meeting tool). Software Development Specialties: Apache Spark, Apache Spark Training, Cloud Computing, Big Data, Data Science, Delta Lake, Data Lakehouse, MLflow, Machine Learning, Data Engineering, Data Warehousing, Data Streaming, Open Source, Generative AI, Artificial Intelligence, Data Intelligence, Data Management, Data Goverance, Generative AI, AI/ML Ops

Responsibilities

  • ● Own the end-to-end annual marketing planning process, establishing a single planning system of record with explicit trade-offs
  • ● Evaluate leading indicators and business outcomes to understand low and high performance areas and drivers
  • ● Identify and scale best practices to drive incremental growth across global business units
  • ● Build and maintain the marketing capacity model spanning people, agencies, and agent-based execution, so that commitments are made against known capacity constraints
  • ● Oversee development of the highest-leverage marketing workflows for agent execution, targeting a step-change improvement in time-to-market
  • ● Align marketing investment strategy against the company's strategic bets, ensuring clarity on spend and capacity toward the highest-impact products and programs, and improving pipeline efficiency.
  • ● Drive marketing target setting in partnership with Marketing, Finance and Sales Strategy, establishing a transparent methodology which can shift agilely with the business
  • ● Drive agent adoption across the global marketing organization and establish org-wide standards for prompts, context, and agent workflows, measured by sustained change in time to market.
  • ● Establish AI governance and adoption guardrails for agent-based marketing, setting standards for quality, risk, data privacy, and responsible use, so that adoption scales safely and consistently.
  • ● Build and develop a high-performing team from the ground up, and model and reinforce Databricks' culture principles.

Requirements

  • ● Deep experience in marketing strategy, marketing planning, marketing operations, or GTM/revenue operations in a B2B environment within SaaS or enterprise technology, including ownership of an annual planning or investment allocation cycle at scale.
  • ● Demonstrated experience redesigning workflows around AI, including hands-on work building agent workflows, writing and iterating prompts, and structuring context
  • ● Track record of driving sustained behavior change across a large, matrixed organization, with evidence that adoption persisted beyond the initial rollout.
  • ● Expertise in how a marketing organization operates end to end across demand generation