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EMEA Sr. Marketing Campaigns Manager - Executive Audiences
Marketing Communications
Company shared salary
NA
Market rate
6,666 GBP–9,166 GBP/mo (79,992 GBP–109,992 GBP/yr)
Based on similar roles (title + domain + location).
Responsibilities
- ● Lead the strategy and execution of integrated marketing programmes designed to engage senior executive audiences, accelerate pipeline growth, market expansion, and account penetration across EMEA's most strategic accounts.
- ● Oversee the planning, coordination, and tracking of EMEA-wide marketing initiatives across a variety of channels and tactics.
- ● Own the Executive audience strategy and journey across the region.
- ● Collaborate closely with EMEA Sales leadership, regional field marketing, global demand generation, Executive and industry product marketing, digital, marketing operations, customer marketing, partners, sales and other teams to shape and deliver cohesive, impactful programmes, experiences and go-to-market motions that resonate with C-level audiences.
- ● Drive key marketing programmes, ensuring alignment and consistency across the region, and developing scalable tools and frameworks to enhance EMEA Marketing efforts.
- ● Build and execute the EMEA executive audience strategy, aligned to EMEA pipeline and revenue goals, adapting global campaigns and programmes to EMEA priorities and driving awareness, engagement, and conversion across target accounts.
- ● Design end-to-end Executive journeys across the customer lifecycle, collaborating with global marketing, customer marketing, paid digital, partners and other cross-functional teams, to connect the right content, experiences and touchpoints to build relationships, accelerate opportunities and support expansion, across technology and business executives, including CIOs, CTOs, CDOs, CISOs, CMOs and CFOs.
- ● Coordinate and scale high-impact executive programmes, including Executive Forums, CIO Forums, executive roundtables, briefings, thought leadership content, and other high-touch experiences, leveraging customers and partners to strengthen credibility and engagement.
- ● Partner closely with EMEA Sales and regional marketing teams to identify priority accounts and executives, and align executive engagement with account strategies and active sales cycles.
- ● Measure, monitor and optimise performance and business impact, using campaign, executive engagement and sales funnel data to identify opportunities, address coverage gaps and continuously improve programmes.
- ● Build scalable frameworks and best practices that enable regional teams to activate executive marketing across markets, ensuring consistency and quality.
Requirements
- ● Strong B2B marketing experience working in the tech sector, in a fast-growing, fast-paced environment and a track record of developing programmes for senior executive audiences.
- ● Ability to learn new technologies, products and systems quickly.
- ● Strong project management skills to effectively deliver complex programmes working across multiple teams.
- ● Ability to decipher data and build presentations around regular reporting that illustrate programme performance and insights across all demand channels.
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