Director, Web Marketing

About the Company

Responsibilities

• ● Grow and scale the web function globally.
• ● Draw on internal resources to bring marketing strategy to digital audiences, including AI agents and assistants.
• ● Develop a cohesive portfolio of web properties built for scale, personalization, and the next era of discovery by people and machines.
• ● Build and oversee a product team focused on executing and iterating on marketing priorities.
• ● Transform Databricks' web properties into outstanding destinations using a modern development approach and current technologies, built to serve both human visitors and AI agents and assistants.
• ● Put AI to work inside the function, using it to automate and accelerate web production, QA, localization, testing, and routine optimization.
• ● Establish a strategy for how Databricks evolves and scales its web presence with the business across segments, products, industries, partners, and languages.
• ● Ensure content stays legible, accurate, and well-represented as AI systems increasingly mediate discovery.
• ● Monitor and optimize web traffic and coordinate with global teams to ensure the success of worldwide brand awareness and demand generation efforts in every market.
• ● Implement a robust testing and personalization program using all available tools to create creative, tailored digital experiences that increase conversion.
• ● Ensure web properties are structured for machine readability - clean information architecture, structured data, and content that both people and agents can parse and trust.
• ● Leverage data on product usage and website analytics, working directly with the broader marketing team to develop strategies that improve growth.
• ● Manage internal and external partners and vendors, and serve as the in-house expert for web strategy across the organization.
• ● Strengthen cross-departmental collaboration required to support and develop digital experiences for all audiences, through established processes and frameworks for high-velocity execution.
• ● Build and lead a growing, globally distributed team, ensuring both team and personal growth.

Requirements

• ● Held a senior digital leadership role in a high-performing marketing organization at a company experiencing rapid growth.
• ● Operated at scale in a global environment while maintaining a solution-oriented mindset and approach.
• ● Excellent fundamentals, strong presence, and the ability to build a strong team.
• ● Have a point of view on where the web is going, and know how to build for AI-driven search, answer engines, and autonomous agents.
• ● 10+ years on a high-performing web marketing or development team.
• ● 5+ years managing a team.
• ● Depth in the technical aspects of running a website: analytics, UX, technical and content SEO, and information architecture.