Director, Agent & AI Search

About the Company

Responsibilities

• ● Define how the Databricks brand shows up across every surface where buyers discover, evaluate, and choose data and AI platforms.
• ● Build and scale a global GEO product function from the ground up.
• ● Shape the strategy, AI tooling and workflows, team, and operating model that turns AI and organic discovery into a durable growth engine for Databricks.
• ● Set the strategy, do the hands-on work to prove it out, define how success is measured, and grow the team behind it.
• ● Sit at the center of content, product marketing, web, and demand gen - translating a fast-moving discipline into pipeline.
• ● Build a GEO function and operating model that reliably turns AI and organic discovery into a meaningful growth channel for Databricks, with a clear charter, roadmap, and engagement model for web, content, product marketing, and brand.
• ● Significantly increase Databricks' visibility and share of citations across priority AI answer engines (e.g., ChatGPT, Gemini, Claude, Google AI Overviews) so Databricks consistently appears as a top recommended brand on high-intent product and category queries.
• ● Demonstrably grow qualified organic and AI-referred traffic, conversions, and influenced pipeline for priority product lines and audiences by aligning GEO strategy and experimentation with business goals.
• ● Stand up a robust GEO experimentation and measurement engine (tests on content structure, schema, semantic depth, technical changes) that produces a prioritized roadmap and measurable lifts in AI citation rate, sentiment, engagement, and downstream funnel performance.
• ● Improve the technical health and AI crawlability of high-value pages in partnership with Web, Engineering, and Marketing Systems, so that both traditional search engines and AI assistants can reliably access, understand, and surface Databricks content.
• ● Embed GEO standards and playbooks across marketing and product teams, so new and refreshed content is consistently structured to be AI-citable and answer-focused, and GEO best practices show up in campaign, web, and content workflows by default.
• ● Build and lead a high-performing GEO team, with clear roles, mentorship, and development paths.
• ● Establish an executive-ready reporting and insights function that earns trust from the VP, CMO, and other senior stakeholders.

Requirements

• ● 10+ years in technical search, discovery, or adjacent domains, including meaningful time owning systems that drive organic or AI-powered discovery in a high-growth environment.
• ● Deep technical foundation across web architecture, crawling and indexing, structured data/schema, Core Web Vitals, and log/crawl analysis.
• ● Track record of working directly with engineers to ship changes at scale.
• ● Proven experience designing and running experimentation programs (on content structure, schema, and technical changes) that produce prioritized roadmaps and measurable lifts in visibility, traffic, and downstream business KPIs.
• ● Demonstrated success building from zero-to-one: defining a new function's charter, roadmap, opera