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Marketing Science, Senior Analyst
Marketing Communications
💰 Salary Not shared
📊 Market 1,800 CAD–3,000 CAD/mo (21,600 CAD–36,000 CAD/yr)
About the Company
As a Marketing Science, Senior Analyst, your curiosity never ends. You'll be the data detective for an Automotive OEM brand, turning numbers into narratives and driving digital experiences to new heights. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring three to five years of experience, leading marketing science deliverables across a broad range of initiatives and focusing on at least three of the following areas: tracking and measurement, implementation, reporting, data strategy, data engineering, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience using data analytics to recommend solutions to improve digital marketing performance, enjoy collaborating with others, and are capable of directly communicating business insights to clients through logical, easy to understand stories.
Requirements
- ● Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, or a related field.
- ● Expertise in with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, analytics tool implementation.
- ● Experience with Python, R, SQL, or other business-relevant statistical programming language.
- ● Experience working within AWS infrastructure (Redshift, S3.) and Google Cloud Platform (GCP)
- ● Experience with one or more visualization platforms (Tableau, Domo, Power BI, Datorama, etc.). Tableau experience a plus.
- ● Experience with website measurement; either Google Analytics or Adobe Analytics, including tag management platforms (GTM, Adobe Launch, Tealium, etc.,) and one or more testing platforms (Optimizely, Adobe Target, etc.). Adobe analytics experience is a plus.
- ● Strong verbal and written communication skills, attention to detail, and high standard of output.
- ● Problem-solving skills: the ability to thrive in the face of ambiguity and move projects forward by actively removing barriers and defining next steps.
- ● Media/Marketing: An understanding of the media landscape, ability to determine which channels are most appropriate based on business objectives, and experience using the data to make recommendations.
- ● An understanding of how Search Engine Optimization (SEO) works alongside other channels, and experience analyzing it.
Benefits
- ● Maternity and parental leave extra days
- ● Competitive benefits packages
- ● Vacation, compassionate leave, sick days, and flex days
- ● Access to online services for families and new parents
- ● Diversity and Inclusion Board with 12 affinity groups
- ● Internal learning and development programs
- ● Enterprise-wide employee discounts
- ● And more
- ● Strengthen opportunity for continuous learning
- ● Improve collaboration and team relationships.
- ● Increase employee engagement
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