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Marketing Science, Analyst - MediaCritical Mass · San Jose, Costa Rica
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Critical Mass

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Marketing Science, Analyst - Media

🗓️ Posted 2026-08-25 San Jose, Costa Rica Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 1,500 CAD–2,500 CAD/mo

About the Role

As a Media Analyst, you will support the measurement, reporting, and analysis of paid media campaigns, helping teams understand performance and identify opportunities to optimize media investments. You will partner closely with media, strategy, and account teams to translate campaign objectives into measurable KPIs, monitor performance across channels, and turn data into clear, actionable insights. You will play a key role in ensuring reporting is accurate, consistent, and focused on the metrics that matter most to campaign and business objectives. This role connects media performance to broader marketing goals by identifying trends, evaluating campaign effectiveness, supporting test-and-learn initiatives, and helping teams make data-informed optimization decisions.

Responsibilities

  • ● Support the development and maintenance of measurement frameworks that connect campaign objectives, media tactics, and KPIs.
  • ● Analyze campaign performance across paid media channels, including paid search, paid social, display, programmatic, online video, and other digital media.
  • ● Monitor performance against campaign goals, benchmarks, and historical results.
  • ● Identify performance trends, opportunities, and areas requiring further investigation.
  • ● Partner with media teams to provide actionable optimization recommendations.
  • ● Help establish campaign benchmarks and baselines using historical performance data
  • ● Develop recurring campaign performance reports and dashboards across media channels.
  • ● Translate media data into clear insights, implications, and recommended actions.
  • ● Support monthly, quarterly, and campaign recap reporting, including Quarterly Business Reviews.
  • ● Analyze performance by channel, campaign, audience, creative, placement, format, and other relevant dimensions.
  • ● Develop concise performance narratives that help stakeholders understand what happened, why it happened, and what we should do next.
  • ● Provide creative and media optimization insights based on campaign performance
  • ● Build and maintain dashboards and reporting tools that provide visibility into campaign performance.
  • ● Work with data from media platforms, ad servers, web analytics platforms, and third-party measurement partners.
  • ● Perform ongoing data QA to ensure reporting accuracy and consistency.
  • ● Investigate data discrepancies and partner with appropriate teams to resolve tracking or reporting issues.
  • ● Ensure campaign taxonomy and naming conventions are accurately reflected across reporting.
  • ● Partner closely with media planners, buyers, account teams, strategists, and analytics stakeholders.
  • ● Participate in campaign planning discussions to ensure measurement considerations are incorporated from the beginning.
  • ● Communicate findings and recommendations clearly to both technical and non-technical stakeholders.
  • ● Support senior analytics team members on larger measurement initiatives and ad hoc analyses.
  • ● Contribute analytics and media performance insights