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Senior Marketing Specialist, B2C
Marketing Communications
💰 Salary Not shared
📊 Market ₹60,000–₹100,000/mo (₹720,000–₹1,200,000/yr)
About the Company
Cialfo is a company that guides students and their families in making one of the biggest financial and emotional decisions of their lives, and it has a direct relationship with them, without a school in between.
About the Role
This role owns the performance marketing engine for the direct-to-consumer motion, and the person in this role will be responsible for performance marketing, lead generation, qualification, and conversion, shaping what a consolidated B2C marketing function looks like across three brands.
Responsibilities
- ● Own performance marketing, lead generation, qualification, and conversion for the direct-to-consumer motion
- ● Shape what a consolidated B2C marketing function looks like as it comes together across three brands
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