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ABX Specialist
Marketing Communications
💰 Salary 7,500 CAD–10,833 CAD/mo (90,000 CAD–130,000 CAD/yr)
📊 Market 6,250 CAD–9,583 CAD/mo (75,000 CAD–114,996 CAD/yr)
About the Company
We are seeking a detail-oriented, execution-driven Account-Based Experience (ABX) Specialist to support the delivery of high-impact marketing programs targeting strategic enterprise accounts. In this hands-on role, you will work closely with cross-functional marketing teams and sales to execute personalized touchpoints, coordinate event logistics, adapt tailored content, and track account engagement.
Responsibilities
- ● Campaign Execution: Support the rollout of integrated ABX plays across digital channels, direct mail, virtual events, and partner touchpoints.
- ● Content Personalization: Adapt existing marketing assets, messaging, and sales enablement materials to align with specific account priorities and buying personas.
- ● Event & Experience Logistics: Coordinate execution details for multi-channel initiatives, including regional workshops, executive dinners, and custom account experiences.
- ● Account Tracking & Reporting: Monitor account-level engagement signals, maintain clean campaign tracking in our CRM, and build weekly performance summaries.
- ● Sales Enablement: Provide sales and customer success teams with account-specific marketing materials, event invite templates, and follow-up assets.
Requirements
- ● Execution Focus: Highly organized with a track record of supporting multi-channel campaigns on time and with attention to detail.
- ● Tech Stack Familiarity: Experience using standard marketing platforms (e.g., Salesforce, HubSpot/Marketo, LinkedIn Campaign Manager, or ABM tools like 6sense/Demandbase).
- ● Communication Skills: Excellent written and verbal communication skills; comfortable writing tailored outreach copy.
- ● Collaboration: Strong ability to build relationships with cross-functional peers in sales, field marketing, and design.
Benefits
- ● Competitive market-based compensation (salary + yearly bonus)
- ● Career progression and internal mobility opportunities across our global footprint in North America, EMEA, and APAC
- ● Unlimited PTO
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