Senior Engineer, Website & GTM Systems

🗓️ Posted 2026-08-26 Jersey City, NJ, United States Hybrid ICT

Company shared salary

NA

Market rate

S$10,000–S$15,833/mo (S$120,000–S$189,996/yr)

Based on similar roles (title + domain + location).

About the Role

AvePoint is looking for a technical, hands-on Senior Engineer to join Business Operations and serve as a lead developer within the GTM Engineering function. Approximately 30% of this role's time is dedicated to hands-on coding, scripting, integration development, and technical troubleshooting. The remaining 70% is dedicated to strategic technology planning, architecture ownership, and delivery execution across the GTM tech stack. This person will act as a trusted technical advisor to Marketing Operations & Technology leadership, translating business objectives into a prioritized technical roadmap while remaining close enough to the code and systems to build, debug, and validate solutions directly when needed. The role requires strong engineering judgment, hands-on technical depth, and the ability to move fluidly between strategic planning and direct execution across three mission-critical areas: website architecture, GTM infrastructure and data foundation.

Responsibilities

  • Hands-On Engineering ( 30% of Time)
  • Build, test, and maintain integrations, scripts, and automations across the GTM tech stack.
  • Debug frontend tracking, tagging, and consent implementations directly in code and using browser developer tools.
  • Contribute code and technical fixes for website infrastructure, CMS integrations, and API-driven workflows.
  • Use AI-assisted development tools to accelerate troubleshooting, scripting, and integration development.
  • Validate technical designs through direct implementation and prototyping before handoff or scale-up.
  • Strategic Technology Planning and Delivery ( 70% of Time)
  • Own GTM technical roadmap
  • Translate business objectives and innovation priorities into a multi-quarter technical roadmap across the tech stack and web platform.
  • Maintain AvePoint's GTM architecture and integration strategy that improves scalability, measurement, and governance.
  • Support web front-end and back-end infrastructure
  • Maintain the health, performance, availability, and security of global web properties supporting the GTM stack across CDN, cloud, and application infrastructure.
  • Partner with Engineering and DevOps to improve observability, deployment reliability, uptime, and performance optimization across marketing web platforms.
  • Develop and maintain custom Craft CMS modules and plugins to extend content workflows, integrations, and site functionality beyond out-of-the-box capabilities.
  • Oversee incident response processes and operational readiness for deployments, DNS, SSL/TLS, caching, CDN routing, and platform availability.
  • Own technical planning and delivery
  • Provide technical delivery guidance and draft technical requirements as senior technical contributor.
  • Implement SCRUM practices to increase delivery speed and predictability.
  • Support data infrastructure and measurement foundations
  • Own strategy and governance for marketing and GTM data platforms, pipelines, event collection, and identity alignment across systems, from first touch to lifecycle.