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Senior Engineer, Website & GTM Systems
ICT
Company shared salary
NA
Market rate
S$10,000–S$15,833/mo (S$120,000–S$189,996/yr)
Based on similar roles (title + domain + location).
About the Role
AvePoint is looking for a technical, hands-on Senior Engineer to join Business Operations and serve as a lead developer within the GTM Engineering function. Approximately 30% of this role's time is dedicated to hands-on coding, scripting, integration development, and technical troubleshooting. The remaining 70% is dedicated to strategic technology planning, architecture ownership, and delivery execution across the GTM tech stack. This person will act as a trusted technical advisor to Marketing Operations & Technology leadership, translating business objectives into a prioritized technical roadmap while remaining close enough to the code and systems to build, debug, and validate solutions directly when needed. The role requires strong engineering judgment, hands-on technical depth, and the ability to move fluidly between strategic planning and direct execution across three mission-critical areas: website architecture, GTM infrastructure and data foundation.
Responsibilities
- ● Hands-On Engineering ( 30% of Time)
- ● Build, test, and maintain integrations, scripts, and automations across the GTM tech stack.
- ● Debug frontend tracking, tagging, and consent implementations directly in code and using browser developer tools.
- ● Contribute code and technical fixes for website infrastructure, CMS integrations, and API-driven workflows.
- ● Use AI-assisted development tools to accelerate troubleshooting, scripting, and integration development.
- ● Validate technical designs through direct implementation and prototyping before handoff or scale-up.
- ● Strategic Technology Planning and Delivery ( 70% of Time)
- ● Own GTM technical roadmap
- ● Translate business objectives and innovation priorities into a multi-quarter technical roadmap across the tech stack and web platform.
- ● Maintain AvePoint's GTM architecture and integration strategy that improves scalability, measurement, and governance.
- ● Support web front-end and back-end infrastructure
- ● Maintain the health, performance, availability, and security of global web properties supporting the GTM stack across CDN, cloud, and application infrastructure.
- ● Partner with Engineering and DevOps to improve observability, deployment reliability, uptime, and performance optimization across marketing web platforms.
- ● Develop and maintain custom Craft CMS modules and plugins to extend content workflows, integrations, and site functionality beyond out-of-the-box capabilities.
- ● Oversee incident response processes and operational readiness for deployments, DNS, SSL/TLS, caching, CDN routing, and platform availability.
- ● Own technical planning and delivery
- ● Provide technical delivery guidance and draft technical requirements as senior technical contributor.
- ● Implement SCRUM practices to increase delivery speed and predictability.
- ● Support data infrastructure and measurement foundations
- ● Own strategy and governance for marketing and GTM data platforms, pipelines, event collection, and identity alignment across systems, from first touch to lifecycle.
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