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General Manager DACHAppinio · Hamburg, Hamburg, Germany
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Appinio

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General Manager DACH

🗓️ Posted 2026-09-25 Hamburg, Hamburg, Germany Hybrid Ceo General Management
💰 Salary Not shared 📊 Market 8,000 EUR–15,000 EUR/mo

About the Company

We're Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions. We started out in Hamburg back in 2014, but we're now humbled to call the world our playground, with over 260 employees spread across 13 countries (we're remote-first), 2600+ international clients, delivering research from +190 markets, globally.

About the Role

DACH is Appinio's flagship market and primary revenue driver. Instead of building from zero, you will step into an established, high-performing organization to drive its next phase of scale and operational maturity. Your mission is to establish single-point leadership across the region.

Responsibilities

  • ● Serve as the final authority on DACH market strategy, priorities, and resource allocation, focus on creating internal alignment, resource planning and establishing a clear operating rhythm across teams.
  • ● Take a holistic view across Marketing, Sales, Customer Success (CS), to identify where to optimize, invest, or restructure to maximize regional growth and operating margin.
  • ● Personally lead or co-lead high-stakes commercial negotiations and enterprise client pitches, leveraging deep Quantitative Market Research expertise to establish instant authority.
  • ● Publicly represent Appinio across the DACH region-owning stage presentations, keynotes, media opportunities, and executive network-building to become the primary face of the brand in-market.
  • ● Directly lead DACH Marketing, Sales, and CS leads while building a tight, influential strategic partnership with the Research Consulting group to ensure seamless alignment between teams.

Application Notes

Want to be a part of the Appinio movement Here at Appinio, we value transparency in our recruitment process, and we've created a blog to share what to expect during each step of our journey together: https://www.appinio.com/en/blog/life-at-appinio/appinio-recruitment-process