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Appinio

Growth Marketing Manager

🗓️ Posted 2026-09-18 Madrid, Madrid, Spain Hybrid Marketing Communications

Company shared salary

NA

Market rate

2,800 EUR–4,200 EUR/mo (33,600 EUR–50,400 EUR/yr)

Based on similar roles (title + domain + location).

About the Company

Hello there We're Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions. We started out in Hamburg back in 2014, but we're now humbled to call the world our playground, with over 260 employees spread across 13 countries (we're remote-first), 2600+ international clients, delivering research from +190 markets, globally. Want to be a part of the Appinio movement Here at Appinio, we value transparency in our recruitment process , and we've created a blog to share what to expect during each step of our journey together: here We are looking for a Growth Marketing Manager to build and activate a consistent New Business pipeline engine for Spain, working closely with Marketing and Account Management to turn events, target accounts and dormant clients into high-value opportunities.

Responsibilities

  • ● Build target account lists, map key stakeholders and support Account-Based Marketing initiatives together with Sales.
  • ● Drive commercial activation around owned and third-party events, from pre-event outreach to post-event follow-up and opportunity creation.
  • ● Reactivate dormant or underdeveloped accounts to unlock new business potential.
  • ● Design outbound sequences, commercial angles and follow-up campaigns for priority accounts and industries.
  • ● Adapt global Marketing initiatives to the Spanish market and connect them with local commercial priorities.
  • ● Track meetings, opportunities and pipeline generated through events and marketing-led activities.
  • ● Improve commercial discipline and pipeline visibility across these initiatives.
  • ● You bring 4-7 years of experience in B2B commercial activation, field marketing, demand generation, ABM or consultative agency environments. Good understanding of market research is a super plus.
  • ● You are a natural dot-connector who combines a hands-on execution style with creative commercial thinking.
  • ● You understand how to use Account-Based Marketing principles, events and targeted outreach to open doors at priority accounts.
  • ● You are comfortable working closely with Sales and contributing directly to pipeline generation.
  • ● You are quick to learn, adapt fast to changing priorities and enjoy working in a high-energy team.
  • ● Flexibility Policy - Average is 30 days taken, however, we do not have a hard cap of number of vacation days as we know life happens
  • ● Temporary work from abroad - If you're based in the EU, you can work outside your country of residence for up to 180 days per year
  • ● All the hardware you need and your own MacBook
  • ● In case you're located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working spaces
  • ● This is a fully remote position open to candidates based in Germany, the UK, Portugal, the Netherlands, and Spain
  • ● This role will report directly to our General Manager for Spain
  • ● Screening Call with the Talent Acquisition team
  • ● Hiring Manager Interview
  • ● Case Study Interview
  • ● Reference Check
  • ● Offer