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Senior Salesforce Analyst, Marketing DeliveryTD · Toronto, Ontario, Canada
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TD

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Senior Salesforce Analyst, Marketing Delivery

🗓️ Posted 2026-10-01 Toronto, Ontario, Canada Full-time On-site ICT
💰 Salary 6,800 CAD–9,600 CAD/mo (81,600 CAD–115,200 CAD/yr) 📊 Market 10,500 CAD–15,500 CAD/mo

About the Company

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities. Our Total Rewards Package Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more Additional Information: We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need

Responsibilities

  • ● Lead the end-to-end design, execution, measurement, and optimization of targeted marketing campaigns and customer journeys across Salesforce Marketing Cloud and related Salesforce platforms.
  • ● Partner with Marketing, Business Units, Integrated Marketing Planning, and Personalization teams to translate business objectives into data-driven campaigns and customer experiences.
  • ● Design and configure cross-channel campaigns, journeys, audience segmentation, entry/exit criteria, automated triggers, personalization, and testing strategies.
  • ● Build and deploy campaigns using Salesforce Marketing Cloud tools including Journey Builder, Email Studio, Automation Studio, Data Cloud, and Loyalty Management.
  • ● Manage audience data, segmentation, and campaign targeting using data extensions, filters, APIs, SQL, and related Salesforce capabilities.
  • ● Develop and maintain responsive campaign templates, dynamic content, and personalized customer experiences using AMPscript, HTML, CSS, and SQL.
  • ● Perform quality assurance testing, troubleshoot campaign issues, and ensure campaign accuracy, accessibility, compliance, and successful deployment.
  • ● Analyze campaign performance, provide actionable insights, and identify opportunities to improve marketing effectiveness and ROI.
  • ● Leverage analytical tools including Python, PySpark, SQL, and Databricks to enhance campaign design, delivery, and measurement.
  • ● Manage multiple initiatives simultaneously while collaborating effectively with cross-functional teams to deliver high-quality results on time.
  • ● Required Qualifications
  • ● + years of experience in direct marketing, campaign management, marketing analytics, consulting, agency, financial services, telecom, or another high-volume marketing environment.
  • ● + years of Salesforce Marketing Cloud experience, including campaign delivery, journey orchestration, audience segmentation, and marketing automation.
  • ● Hands-on experience with Salesforce Marketing Cloud capabilities such as Journey Builder, Email Studio, Automation Studio, Data Extensions, Audience Builder, and Data Cloud.
  • ● Proficiency with SQL and experience using AMPscript, HTML, and CSS to support personalization, automation, and campaign development.

Requirements

  • ● er data analysis.
  • ● Strong understanding of direct marketing principles, including segmentation, testing methodologies, campaign measurement, and optimization.
  • ● Knowledge of CASL and email marketing regulations.
  • ● Excellent communication, stakeholder management, analytical, and project management skills.
  • ● Ability to manage multiple priorities in a fast-paced environment with strong attention to detail.
  • ● Salesforce Marketing Cloud certifications (Administrator, Developer, and/or Email Specialist).
  • ● Advanced knowledge of AMPscript, CSS, and dynamic content development.