Back to jobs
TD logo

TD

Apply Now →

Salesforce Campaign Manager

🗓️ Posted 2026-08-12 Toronto, Ontario, Canada Full-time Hybrid ICT

Company shared salary

8,075 CAD–11,400 CAD/mo (96,900 CAD–136,800 CAD/yr)

Market rate

8,000 CAD–14,000 CAD/mo (96,000 CAD–168,000 CAD/yr)

Based on similar roles (title + domain + location).

About the Company

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities. Our Total Rewards Package Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more Additional Information: We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need

Responsibilities

  • ● Work closely with Integrated Marketing to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences in Salesforce CDC.
  • ● Build and deploy marketing campaigns in Salesforce Marketing Cloud utilizing Email Studio, Automation Studio, and Journey Builder, thus including development of journeys, template setup, list management, form creations, A/B testing and automated triggers.
  • ● Design and execute cross-channel SFMC campaigns / journeys based on Marketer requirements.
  • ● Lead the configuration of audience entry source, exit criteria, re-entry criteria based on campaign goals, structures Journey decision splits
  • ● Oversee journey planning and execution including technical reviews and quality control.
  • ● Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices.
  • ● Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices.
  • ● Manage and segment audience data using the various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).
  • ● Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.).
  • ● Leverages SFMC tools and scripting languages to update content and enable dynamic content/personalization.
  • ● Build highly dynamic campaigns using HTML and AMPscript.
  • ● Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.
  • ● Bring expertise in personalization and marketing automation around dynamic email content and segmentation rules to customize marketing campaigns
  • ● Participate in campaign optimization sessions and support analysis of campaign performance
  • ● Collaborate effectively with cross-functional teams achieve campaign objectives in the stated timelines
  • ● Utilize strong project management skills to drive initiatives from conception to completion within established timelines
  • ● Professional Experience
  • ● Minimum 3+ years of Salesforce and marketing automation experience.
  • ● Minimum 3+ years of Campaign Management and Delivery experience with segmentation strategy
  • ● Solid CRM experience and understanding of marketing campaign concepts and best practices

Requirements

  • ● and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.
  • ● Strong knowledge of CASL and other regulatory frameworks applicable to email marketing in Canada.
  • ● Ability to manage multiple campaigns in a fast-paced, deadline-driven environment.
  • ● Excellent attention to detail and quality control in execution and deployment
  • ● + years of journey orchestration experience in Financial Services or other regulated industry
  • ● Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist
  • ● + years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
  • ● Knowledge of Inline CSS, Embedded CSS, External CSS, and AMPScript + CSS to work in SFMC