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Senior Marketing ManagerYubo · Paris - Full Remote
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Yubo

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Senior Marketing Manager

🗓️ Posted 2026-10-20 Paris - Full Remote Fulltime Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 3,500 EUR–5,500 EUR/mo

About the Company

Yubo is the instantly social, social app: the leading real-time social discovery platform where you can meet new people for friendship, crushes and community. Our mission is to help young adults find community - whoever they are, wherever they are and whenever they feel social. That's why we're building a more spontaneous and human social world, one based on interaction, exploration and possibility. We've pioneered a new way for Gen Z to socialize online, and with millions of active users, our goal is to redefine how we connect today and tomorrow. Our team is international, multicultural and deeply committed to its mission. As the leading platform to socialize online, we have a special responsibility to build a safe digital space for our community. Safety is embedded in our DNA, and our proactive approach focuses on user protection, support, and education. We also work closely with the broader technology industry to share our knowledge and NGOs create industry-leading child protection standards. Join us in this exciting journey and help us shape the future of social interactions

About the Role

We are looking for a Senior Marketing Manager to turn Yubo's brand ambition into brilliant, effective marketing, from major campaign moments to paid and owned-channel activity, and the smaller tests that help us learn what works. Reporting to the Director of Brand & Communications, you will translate Yubo's brand strategy into an executable US marketing programme. You will lead integrated brand campaigns, own campaign and paid-media planning and management, and build and manage influencer capabilities. This is a hands-on, high-ownership role for someone who can move comfortably between strategic thinking and execution. You will challenge plans constructively, make recommendations grounded in insight and data, and work closely with Creative, PR, Product, UA, Data, Trust & Safety and Legal to deliver marketing that builds the brand and drives growth. The role will focus on the US first, with scope to contribute to expansion into new markets as Yubo's marketing activity grows. This is a freelance position on a 6-month contract, with a target start of Q4 2026. YOUR RESPONSIBILITES Turn strategic priorities into impactful marketing activity - Lead the development and execution of Yubo's priority brand campaigns in the US, from insight and strategy through briefing, delivery, optimisation and reporting. - Translate Yubo's positioning, audience priorities and seasonal moments into cultural marketing activity that earns attention amongst Gen Z. - Develop integrated channe

Responsibilities

  • ● A breadth of experience in brand and integrated marketing, ideally in a high-growth tech, consumer app, entertainment, lifestyle or youth-culture business.
  • ● A track record of developing and delivering integrated campaigns across paid, owned and earned channels, working closely with cross-functional partners.
  • ● An understanding of the US market and how 18-24-year-olds engage with brands, culture and social platforms.
  • ● Confidence analysing campaign performance and translating data into clear optimisation and investment recommendations.
  • ● A curiosity for less traditional channels, partnerships and approaches, with the creativity to test new ways of reaching people and maximise earned attention above what we buy.
  • ● A proactive, autonomous and highly collaborative working style.
  • ● WITHIN A MONTH, YOU WILL
  • ● Get up to speed on Yubo's brand, product, US market and audience.
  • ● Meet your key stakeholders across Brand, Creative, PR, Product, UA and Data.
  • ● Review current campaign activity, budgets and ways of working.
  • ● Start shaping the US marketing calendar and briefs with the Director of Brand & Communications.
  • ● WITHIN 3 MONTHS, YOU WILL
  • ● Be leading delivery of Yubo's US campaigns, with briefs, channel plans and budgets in place.
  • ● Have established the operating model between Brand, UA, Creative, PR, Product and Data.
  • ● Be building the campaign measurement framework.
  • ● Have started shaping Yubo's influencer marketing approach, including early agency conversations.
  • ● WITHIN 6 MONTHS, YOU WILL
  • ● Have delivered Yubo's priority US brand campaigns end to end, from strategy through reporting.
  • ● Have embedded the cross-functional operating model and measurement framework.
  • ● Have established influencer marketing at Yubo, with agency partnerships operating.

Requirements

  • ● You are an experienced brand marketer with strong consumer instincts and a genuine interest in youth culture. You know how to turn a positioning and a business objective into a campaign people notice, and how to turn campaign results into smarter decisions next time.
  • ● You are as comfortable building a strategic recommendation as you are writing a brief, reviewing creative, shaping a media plan, interrogating performance data or getting into the practical detail needed to make work happen. You don't wait for perfect information or a fully formed process; you create clarity, bring people together and move work forward.