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US Marketing LeadTeton.ai · Remote
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Teton.ai

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US Marketing Lead

🗓️ Posted 2026-08-11 Remote Fulltime Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 45,000 DKK–65,000 DKK/mo

About the Company

US MARKETING LEAD Location: United States Reports to: VP of Marketing Employment type: Full-time ABOUT TETON Teton is building the autonomous operating system for care. Our technology gives senior living and care teams greater visibility into resident wellbeing, movement, sleep, and care delivery, helping them respond faster, work more efficiently, and provide more personalized care. We are growing quickly across the United States and are looking for a US Marketing Lead to own our regional marketing strategy and execution.

About the Role

The US Marketing Lead will be the territory owner for Teton's growth and brand presence in the United States.

Responsibilities

  • ● sed US marketing plan that creates demand, strengthens our reputation, and helps the sales team win. This is a hands-on role for someone who can set the regional strategy, build campaigns, produce sales materials, support events, coordinate PR, and measure what is working.
  • ● You will work closely with US Sales, Customer Success, Product Marketing, Events, Growth, and external partners. You will report to the VP of Marketing and serve as the primary marketing partner for the US commercial team.
  • ● WHAT YOU'LL OWN
  • ● US MARKETING STRATEGY
  • ● Develop and execute the US marketing plan in alignment with company revenue goals and global marketing priorities.
  • ● Identify the audiences, markets, partnerships, and channels most likely to drive growth.
  • ● Adapt Teton's global campaigns and positioning for the US senior living and care market.
  • ● Maintain a clear regional campaign calendar, budget, and set of priorities.
  • ● Bring insights from customers, prospects, competitors, and the market back into the broader marketing organization.
  • ● DEMAND GENERATION AND CAMPAIGNS
  • ● Partner with Growth Lead to build and run integrated campaigns across email, paid media, content, webinars, events, partnerships, and other relevant channels.
  • ● Create campaigns around Teton's most important customer problems and product capabilities.
  • ● Own regional email strategy, segmentation, nurture programs, and campaign follow-up.
  • ● Work with Growth to improve lead generation, conversion, and account engagement.
  • ● Develop targeted programs for priority accounts, operator groups, and strategic market segments.
  • ● Ensure leads are properly captured, routed, followed up on, and measured in HubSpot.
  • ● SALES ENABLEMENT
  • ● Serve as the primary marketing partner to the US sales organization.
  • ● Develop and maintain US-specific sales decks, case studies, one-pagers, proposals, follow-up materials, and campaign assets.
  • ● Translate product capabilities into clear operational and commercial value for senior living operators.

Requirements

  • ● You are a strong generalist who knows how to turn company goals into focused regional execution. You can write a campaign brief, improve a sales deck, develop an event plan, interview a customer, analyze lead performance, and present a clear recommendation to leadership.
  • ● You are commercially minded, comfortable working directly with sales, and focused on producing work that helps the company grow. You bring structure without creating unnecessary process, and you know how to balance brand building with near-term pipeline needs.