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Senior Manager, Content & Brand (CAN/USA)Solink · CAN or USA
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Solink

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Senior Manager, Content & Brand (CAN/USA)

🗓️ Posted 2026-10-06 CAN or USA Fulltime Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 8,333 CAD–12,500 CAD/mo

About the Company

See more. Know more. Do more. AI-Driven Video Intelligence from Solink. Solink is the leader in AI-driven video intelligence for security, loss prevention, and operations. By connecting video, data, and operational systems in one platform, Solink helps organizations automatically detect and validate risks, inefficiencies, and key issues in real time. With AI-powered visibility, context-rich insights, and automated workflows, Solink empowers teams to see more, know more, and do more - improving safety, reducing loss, and enhancing performance across every location. Software Development Specialties: business intelligence, video analytics, cloud computing, loss prevention, fraud prevention, video management, smart technology, smart business, connected business, business insights, operations, compliance, exception-based reporting, auditing, retail security, financial institutions, restaurant security, video AI, video security, asset protection

About the Role

At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video into real-time operational insights. Our cloud-based platform integrates seamlessly with existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments - empowering teams to make data-driven decisions, enhance security, and improve operational efficiency. Trusted by over 30,000 locations across 32+ countries, including brands like McDonald's and JYSK, Solink delivers clarity when it counts. Solink is looking for a Senior Manager, Content & Brand to build the narrative and content engine that establishes Solink as the leader of our category - and to arm our Sales and Marketing teams with the content assets that drive demand. You'll own our category point of view, our educational thought-leadership content, and our speaker & influencer program, turning Solink's expertise into content the market seeks out. This is a player-coach role for someone who can set a brand narrative, build a content program around it, and lead a team (plus a network of freelancers/agencies) to ship on a consistent cadence.

Responsibilities

  • ● Category & Brand Narrative
  • ● Define and maintain Solink's category narrative and brand point of view, in partnership with Product Marketing and executive stakeholders.
  • ● Commission or produce original research and data-driven thought leadership (e.g., industry benchmark reports, trend studies) that positions Solink as the category authority.
  • ● Content Strategy & Editorial Calendar
  • ● Build and manage an editorial calendar covering owned channels (blog, LinkedIn, newsletter),, and owned executive channels (speaking, podcasts).
  • ● Set the quality bar and editorial standards across the content program.
  • ● Speaker & Influencer Program
  • ● Run the trade-focused speaker and influencer program end-to-end: prospecting and vetting speakers/influencers, securing speaking slots and partnerships, briefing spokespeople, and measuring reach and pipeline impact.
  • ● Manage Solink executives, customers, and external partners/analysts as speakers, panelists, and content collaborators at relevant trade events.
  • ● Sales & Marketing Enablement
  • ● Partner with Sales and Demand Gen to turn thought-leadership content into enablement assets - battlecards, social proof points, webinar content, and campaign copy.
  • ● Convert content into usable assets (talk tracks, one-pagers, social content, sales decks) that reps and campaigns can deploy directly.
  • ● Team & Vendor Management
  • ● Manage a content team and/or a network of freelance writers, designers, and agencies.
  • ● Manage budget for content production, speaker fees/sponsorships, and influencer partnerships.
  • ● Measurement & Reporting
  • ● Own content performance measurement (engagement, share of voice, pipeline influence) and report against goals to marketing leadership.
  • ● A LITTLE BIT ABOUT YOU
  • ● + years in content marketing, brand marketing, or content strategy roles, including B2B SaaS or a comparable technical category.
  • ● + years of direct people management or managing a mixed team of employees, freelancers, and agencies.