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Team Lead Website
ICT
π° Salary Not shared
π Market 4,500 EURβ6,500 EUR/mo (54,000 EURβ78,000 EUR/yr)
About the Company
WHY THIS ROLE EXISTS At Pennylane, our website is a key engine for acquisition and conversion, transforming traffic from SEO, paid acquisition, media, and partnerships into demo bookings and self-sign-ups. With over 450,000 monthly visits, our website already brings together conversion, product management, engineering, and tracking. We are seeking a Team Lead Website to provide clear leadership, structure the team, and scale our conversion performance. Reporting to the Head of Growth, you will lead a multidisciplinary squad and ensure the website's speed, quality, and business impact. WHAT IS PENNYLANE Pennylane is one of France's leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms. Founded in 2020, we help business owners make better decisions and empower accountants to focus on advising clients. A few figures illustrating our scale and ambition: - Over 1.3 million SMEs already work with Pennylane - More than 7,000 accounting firms use our platform - Over 1,100 Pennylaners from more than 25 nationalities - More than 400 million raised since launch - Remote-friendly, international culture expanding across Europe
Responsibilities
- β You will lead our Website squad and collaborate closely with Growth, Product, Engineering, Sales, Demand Gen, Data, Brand, and Automation teams.
- β LEAD AND GROW THE WEBSITE SQUAD
- β Set clear roles, objectives, and rituals
- β Manage and develop multidisciplinary profiles across conversion, product, and engineering
- β Foster growth in autonomy and seniority
- β Integrate AI into daily work to accelerate processes (e.g., backlog management, landing-page creation)
- β Recruit additional talent as needed
- β DRIVE CONVERSION
- β Define and prioritize initiatives that improve demo bookings and self-sign-ups
- β Frame, challenge, and unblock projects while empowering owners
- β Monitor conversion KPIs and ensure focus on measurable business impact
- β Share results and learnings with Growth, Sales, and Product teams
- β SCALE EXPERIMENTATION
- β Enhance the pace and quality of our A/B testing program
- β Structure identification, prioritization, design, and analysis of hypotheses
- β Ensure statistical rigor and clear decision-making from experiments
- β Make experimentation a consistent driver of website performance
- β DELIVER STRATEGIC PROJECTS
- β Lead brand redesigns and update commercial messaging
- β Support new product launches with self-sign-up journeys
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