search Browse Jobs
Senior Demand Generation ManagerOptery · United States
Optery logo

Optery

company page ↗

Senior Demand Generation Manager

🗓️ Posted 2026-10-15 United States Fulltime Hybrid Marketing Communications
💰 Salary Not shared 📊 Market US$10,000–US$15,000/mo

About the Company

Take complete control of your building. Optergy is a technology company dedicated to the business of managing buildings, facilities and enterprises with tools to improve efficiency, performance and processes, whilst providing key stakeholders with the information and reporting to make strategic decisions. Optergy Enterprise is software that provides a web based, real time scalable solution. From the smallest building to the largest enterprise. Optergy leads the way in unifying systems to a single platform; Integration of SCADA and BMS Systems Automated Energy Management Facility Performance People Management Data, Diagnostics and Analytics Combining these systems improves the way our clients go about their business. This can be as simple as having a single interface to view their sub systems, or monitoring progress against budget. This ease of use in conjunction with automated processes such as real time demand response and automated billing. With Optergy the business of managing buildings, facilities and enterprise has just become a whole lot easier. Awards: Optergy P864 - Best Building Plant Controller of the Year 2018 (CTA) Optergy Proton - Innovative Product of the Year 2017 (CTA) Optergy Proton - Light Commercial Solution of the Year 2016 (CTA) Software Development Specialties: Energy Managment, Building Automation, Lighting Conrol, BACnet, Modbus, Integrated Solutions, Utility Metering, Utility Billing, Building Performance, Dashboards, Demand Limiting, Asset Managment, Small Building Management, Enterprise Building Management

About the Role

We're looking for a Senior Demand Generation Manager to grow demand for Optery for Business and expand our ABM efforts into an established program. Building that program alongside our enterprise account executives will be a central part of the job. You'll work together to prioritize accounts, engage buying committees, generate qualified opportunities, and help move deals forward. You'll own the marketing programs and establish the planning, coordination, and measurement needed to support that work. You'll also lead broader demand generation programs, working closely with our Head of Marketing, Sales, RevOps, and marketing team. This is a senior individual contributor role with responsibility for strategy and hands-on execution. Paid media and field marketing are covered by colleagues you'll partner with to develop and deliver campaigns.

Responsibilities

  • ● Build our ABM program. Expand existing efforts into a consistent program with clear account selection, segmentation, campaign plans, and success measures. Develop tailored programs for individual strategic accounts and groups of accounts with shared needs.
  • ● Work alongside enterprise account executives. Develop shared account plans, map buying committees, identify gaps in engagement, and coordinate marketing activity with sales outreach. Run regular account reviews to assess progress and agree on next steps.
  • ● Create conversations and help advance deals. Develop content, offers, and campaigns that engage relevant stakeholders within target accounts. Work with AEs to open new opportunities and address buyer questions throughout the sales cycle.
  • ● Lead demand generation planning. Build a plan aligned with B2B pipeline goals. Identify priority audiences and opportunities, then develop programs that build awareness, capture interest, and convert it into sales conversations.
  • ● Run integrated campaigns. Lead planning, execution, and optimization across content, email, webinars, digital, events, and partner channels. Define the audience, message, offer, channel mix, and follow-up, working with the colleagues responsible for each channel.
  • ● Improve conversion. Review how buyers discover Optery, engage with content, request a demo or trial, and enter sales conversations. Work with Marketing, Sales, and RevOps to identify and address gaps.
  • ● Use buyer insight to improve the work. Draw on customer conversations, sales feedback, research, and campaign results to refine targeting and messaging. Write campaign briefs and copy, and guide the development of content and offers.
  • ● Measure results and recommend where to invest. Work with RevOps to evaluate performance using HubSpot, Dreamdata, and buyer feedback. Track account engagement, qualified opportunities, pipeline progression, revenue contribution, and program costs. Explain what the results mean and what should change.
  • ● Manage budgets and priorities. Test new approaches, assess results, and expand programs that perform. Make practical trade-offs based on the team's capacity and business goals.

Requirements

  • ● + years of B2B marketing experience, including ownership of demand generation programs for a SaaS or technology business.
  • ● A strong understanding of enterprise buying committees and complex sales cycles, including how to engage multiple stakeholders within an account.
  • ● Demonstrated success generating qualified pipeline in a sales-led environment, with examples of how your programs contributed to opportunities and revenue.
  • ● The ability to identify gaps in the acquisition funnel and prioritize improvements based on their likely business impact.
  • ● Strong analytical skills and the ability to turn campaign, account, and CRM data into clear recommendations.
  • ● Clear writing and communication skills, from developing campaign copy to explaining results to leadership.
  • ● Hands-on experience with marketing automation and CRM platforms. HubSpot experience is valuable; familiarity with Dreamdata or similar attribution tools is a plus.
  • ● You'll market a product that helps protect people from real threats. You'll have room to build our ABM program, work directly with enterprise sales and company leaders, and see the impact of your work on Optery's B2B growth.
  • ● While Optery is a fully-remote global team, this position is based in the United States and is required to work regular U.S. business hours, i.e. in the U.S. Eastern, Central, Mountain, and/or Pacific time zones.
  • ● COMPENSATION & BENEFITS
  • ● Base salary: 150K - 170K + Bonus
  • ● Great health, dental, and vision insurance
  • ● k program with employer match
  • ● Paid time off policy
  • ● EQUAL OPPORTUNITY
  • ● Optery values diversity and is an equal opportunity employer. Optery does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.