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Brand Strategist, ChatGPTOpenAI · San Francisco
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Brand Strategist, ChatGPT

🗓️ Posted 2026-08-27 San Francisco Fulltime Hybrid Marketing Communications
💰 Salary Not shared 📊 Market NA

About the Company

OpenAI has a high-agency culture, and this is an especially dynamic and proactive team. People who thrive here are extremely comfortable with change. You should get energy from the opportunity to identify the most important problems before they are fully defined, bring the right people together, and create momentum around a clear direction. You will have space to find opportunities, shape priorities, influence product and marketing decisions, and build new approaches where no playbook exists.

Responsibilities

  • ● Set direction for how ChatGPT is positioned in the market and shape its broader story across products, audiences, and moments.
  • ● Develop differentiated positions grounded in what the product does, what people need, how the category is changing, and where the alternatives fall short.
  • ● Lead a portfolio of high-impact brand and product marketing work.
  • ● Identify the questions that matter most, establish priorities across competing opportunities, and help teams make clear choices about where to focus and what to leave behind.
  • ● Use market and audience insight to influence product and marketing decisions.
  • ● Connect customer needs, cultural shifts, competitive dynamics, and technical tradeoffs to clear recommendations about the product, its positioning, and how it should reach people.
  • ● Help new products land.
  • ● Turn complex capabilities into strong launch ideas, demos, stories, and creative work that make their value immediately apparent.
  • ● Lean in to make work.
  • ● Write the positioning and brief, build rough prototypes, shape ideas quickly, and stay close to execution.
  • ● Find opportunities we are under-serving.
  • ● Identify an audience, use case, or product opening; make the case for it; define what success should look like; and bring the right partners together to move it forward.
  • ● Build frameworks that make the work better at scale.
  • ● Create useful approaches to positioning, audience strategy, narrative development, and creative briefing that help teams make stronger and more consistent decisions without adding unnecessary process.
  • ● Stay close to culture.
  • ● Bring a sharp understanding of how AI is interacting with creators, communities, internet behavior, emerging formats, and the wider world.
  • ● Help the organization distinguish meaningful shifts from temporary noise.
  • ● Use AI throughout the work and help others learn faster.
  • ● Explore new tools and capabilities, build useful workflows, test ideas quickly, and turn what you learn into practices the broader team can use.
  • ● Raise the standard of the work around you.
  • ● Bring people through competing priorities, challenge assumptions constructively, mentor peers, and help senior cross-functional partners reach clear decisions and sustain momentum.

Requirements

  • ● Already immersed in AI who sees this as a moment they want to help shape.
  • ● Senior brand or product strategy leader with 10+ years of experience.
  • ● Set positioning and marketing strategy across a portfolio of products, audiences.