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Sr. Manager, Marketing Operations & Analytics
Marketing Communications
💰 Salary Not shared
📊 Market 8,333 CAD–12,500 CAD/mo (99,996 CAD–150,000 CAD/yr)
About the Company
Serving customers for 20 years Miovision provides cities with modern tools to fix today's traffic problems. We offer solutions that collect multimodal traffic data and uncover actionable insights, helping municipalities get more out of their road network. The result: streets capable of moving more people - safely and efficiently - whether they are in a car, on a bus, on a bike or e-scooter, or walking. Since 2005, our systems have counted more than nine billion vehicles around the world. We have offices in Kitchener, Canada as well as operations in Germany, Serbia and the US. For more information, visit miovision.com. Software Development Specialties: Traffic Data Collection, Video Analytics, Software Development, Vehicle Counting, Portable Video Collection Units, Traffic Studies, Turning Movement Counts, safety, preemption, priority control, reduce greenhouse gases, environmental impact, vehicle preemption, vehicle priority control, safe cities, smart cities, sustainability, vision zero
Responsibilities
- ● About Miovision:
- ● At Miovision, we're unlocking transportation networks that move you. Our vision and mission is to enable smart, fast, safe communities that simply flow, as we drive the Intelligent Mobility Revolution. Backed by the world's most advanced traffic AI, Miovision's innovations in traffic signal planning and operations are making it possible for cities to improve the transportation experience for drivers, cyclists and pedestrians.
- ● All in to win: We're driven by a winning mindset, approaching every challenge with intensity, clarity, and speed.
- ● One Miovision: We succeed as one team, uniting diverse talents, building on trust, and putting our shared mission before ego.
- ● Be better every day: We're committed to continuous growth, staying curious, building mastery, and embracing challenges as learning opportunities.
- ● Make it happen: We are proactive and results-driven, taking ownership, acting with urgency, and focusing on solutions that deliver real impact.
- ● Earn the customer: We are deeply customer-centric, focused on earning our customers' partnership every day by delivering exceptional experiences that drive their success.
- ● Position Summary
- ● At Miovision, we are engineering the future of smart transportation, and to keep our revenue engine running smoothly, we need a Senior Manager of Marketing Operations & Analytics to own the architecture, data integrity, and operational highways of our entire marketing technology stack. Partnering seamlessly with Sales Operations, Finance, and Marketing, your mission is to clear out pipeline gridlock, ensure global campaigns get the green light without delay, and build multi-touch attribution models that map the exact route to revenue. We are looking for a smart, hardworking team player who can build scalable processes to accelerate pipeline growth and maximize marketing ROI. If you are ready to shift our marketing ops into high gear, merge into our fast lane
- ● Objectives and Responsibilities:
- ● Own, administer, and relentlessly optimize Miovision's enterprise marketing automation platforms and integrated tech stack (including CRM, sales enablement, and data enrichment tools).
- ● Partner closely with the demand generation team to design, maintain, and continuously refine lead scoring, routing, and nurturing workflows, ensuring impeccable database hygiene in lockstep with Sales Ops.
- ● Build and manage enterprise marketing analytics, dynamic dashboards, and sophisticated multi-touch attribution models to track campaign effectiveness and overall revenue contribution.
- ● Streamline campaign intake, efficiently manage operational request queues, develop reusable templates, and enforce SLA compliance to ensure lightning-fast campaign launches globally.
- ● Strictly enforce global data privacy standards (GDPR, CASL, CCPA) and maintain pristine data quality across all marketing databases.
- ● Oversee the marketing operations and tech stack budget, confidently managing vendor relationships, contract renewals, and tool utilization to ensure maximum ROI.
- ● Direct, coach, and develop a high-performing Marketing Operations team while delivering vital cross-functional training and documentation to the broader organization.
- ● The Ideal Profile:
- ● The Salesforce Savant: You possess advanced, hands-on technical expertise in Salesforce CRM (this is required ), and if you bring Marketing Cloud experience to the table, we consider that a massive bonus.
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