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Digital Marketing Manager
Marketing Communications
💰 Salary Not shared
📊 Market 6,250 CAD–8,750 CAD/mo (75,000 CAD–105,000 CAD/yr)
About the Company
Serving customers for 20 years Miovision provides cities with modern tools to fix today's traffic problems. We offer solutions that collect multimodal traffic data and uncover actionable insights, helping municipalities get more out of their road network. The result: streets capable of moving more people - safely and efficiently - whether they are in a car, on a bus, on a bike or e-scooter, or walking. Since 2005, our systems have counted more than nine billion vehicles around the world. We have offices in Kitchener, Canada as well as operations in Germany, Serbia and the US. For more information, visit miovision.com. Software Development Specialties: Traffic Data Collection, Video Analytics, Software Development, Vehicle Counting, Portable Video Collection Units, Traffic Studies, Turning Movement Counts, safety, preemption, priority control, reduce greenhouse gases, environmental impact, vehicle preemption, vehicle priority control, safe cities, smart cities, sustainability, vision zero
Responsibilities
- ● About Miovision:
- ● At Miovision, we're unlocking transportation networks that move you. Our vision and mission is to enable smart, fast, safe communities that simply flow, as we drive the Intelligent Mobility Revolution. Backed by the world's most advanced traffic AI, Miovision's innovations in traffic signal planning and operations are making it possible for cities to improve the transportation experience for drivers, cyclists and pedestrians.
- ● All in to win: We're driven by a winning mindset, approaching every challenge with intensity, clarity, and speed.
- ● One Miovision: We succeed as one team, uniting diverse talents, building on trust, and putting our shared mission before ego.
- ● Be better every day: We're committed to continuous growth, staying curious, building mastery, and embracing challenges as learning opportunities.
- ● Make it happen: We are proactive and results-driven, taking ownership, acting with urgency, and focusing on solutions that deliver real impact.
- ● Earn the customer: We are deeply customer-centric, focused on earning our customers' partnership every day by delivering exceptional experiences that drive their success.
- ● POSITION SUMMARY:
- ● Ready to take the wheel of a digital marketing engine that powers smarter, safer, and more efficient cities As Miovision's Digital Marketing Manager, you'll be the strategic architect behind our online presence. Operating with high autonomy, you'll own our paid channels, optimize our lead-generation funnel, shape our website experience, and execute high-impact email campaigns. If you thrive on turning complex data into conversion gold and love bringing creative, technical solutions to life, this is your stage to drive real growth.
- ● OBJECTIVES AND RESPONSIBILITIES:
- ● Digital Marketing: Manage the daily execution of paid search, social, and display advertising campaigns to capture high-intent demand and accelerate qualified leads through the funnel.
- ● SEO/SEM: Execute high-impact SEO and SEM strategies to drive high-quality organic and paid traffic.
- ● Email Marketing: Build and execute integration email marketing communications via Salesforce Marketing Cloud.
- ● Optimize the User Journey: Manage and continuously refine miovision.com http://miovision.com and website landing pages, removing friction from the funnel to maximize lead conversion.
- ● Track, Analyze and Elevate: Turn raw digital marketing data into actionable insights, regularly reporting on web, campaign, and email performance to boost ROI.
- ● Cross-Functional Collaboration (Internal and External): Partner closely with Content, Product Marketing, and Sales teams to align spend with product launches, while managing digital agencies and software vendors to deliver flawless work on time.
- ● THE IDEAL PROFILE:
- ● Experienced Digital Strategist: You have a strong track record of managing multi-channel digital projects with high attention to detail.
- ● Mar-Tech Stack: Expertise in Salesforce Marketing Cloud (SQL), modern CMS platforms, Google Ads, HTML, and CSS. Certifications in Google Analytics, Salesforce Marketing Cloud Email Certifications or equivalent would be an asset.
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