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Product Marketing Manager Loopio · Toronto, ON Hub
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Loopio

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Product Marketing Manager

🗓️ Posted 2026-09-25 Toronto, ON Hub Fulltime Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 6,667 CAD–10,833 CAD/mo

About the Company

The trusted partner that empowers you to shine in every response. Respond to RFPs, RFIs, and questionnaires with ease. Loopio is a Toronto-based RFP response software provider that helps companies streamline their process for RFPs, DDQs, and Security Questionnaires. With Loopio, teams can respond faster, improve response quality, and win more business. Loopio is one of Canada's fastest-growing tech startups. It ranked twice as one of the fastest-growing companies on the Deloitte Technology Fast 50 list and was selected twice as one of LinkedIn's Top Startups in Canada. Visit www.loopio.com to learn more. Software Development Specialties: Proposal Management Software, Proposal Software, RFP Response, Sales Effectiveness, Proposal Writing, Knowledge Management, RFP Software

Responsibilities

  • ● TAKE YOUR CAREER TO NEW HEIGHTS WITH LOOPIO
  • ● This role is built for a builder who operates with significant autonomy. You'll take initiatives from early concept through product-market fit and into scaled adoption, working alongside our established, high-usage product.
  • ● The ideal candidate has direct experience shipping successful agentic B2B SaaS experiences, a track record of launching new products and finding PMF, and a metrics-driven approach to proving out what works before scaling it.
  • ● WHAT YOU'LL BE DOING
  • ● RELEASE MARKETING AND ENABLEMENT
  • ● Own the process, timing, and coordination behind customer-facing release collateral: release notes, demo videos, demo scripts, and help/training content, working with the product teams who create it
  • ● Track what each product team is shipping and work backward from ship dates to make sure collateral is ready on time, not scrambled together after the fact
  • ● Run and support Loopio's GTM enablement cadence, briefing support, sales, and CS on what's shipping, what changed, and how to position and demo it
  • ● Set and hold a quality bar for release collateral, editing or pushing back on drafts that aren't customer-ready
  • ● Design ways to build and measure customer awareness and adoption after a release ships, not just at launch
  • ● Partner with mission team leads and the broader product marketing team to make sure messaging and positioning are consistent across release notes, demos, and enablement materials
  • ● Build and maintain internal agents and lightweight automation that make the release process itself faster and more reliable (examples: release digest automation, ship-date tracking, first-draft generation for release notes or FAQs), and own these tools operationally
  • ● PRODUCT MARKETING (GENERAL)
  • ● Contribute to positioning and messaging work for Loopio's product areas as part of the broader product marketing team
  • ● Build and maintain sales enablement materials: battlecards, competitive FAQs, and objection-handling content
  • ● Partner with customer marketing on proof points, case studies, and reference stories that support both releases and broader campaigns
  • ● Support buyer and customer research (interviews, surveys, win/loss input) that informs positioning and messaging
  • ● Support launch planning and go-to-market execution for larger initiatives beyond individual releases