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E-Commerce Business Line DirectorLedger · Paris, France
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Ledger

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E-Commerce Business Line Director

🗓️ Posted 2026-06-29 Paris, France Fulltime Hybrid General
💰 Salary Not shared 📊 Market 7,500 EUR–12,500 EUR/mo

About the Company

About Ledger We're a team of experts pushing the limits of what's possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger. At Ledger, we're proud to be the global platform for digital assets and Web3, with over 20% of the world's crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets - including the Ledger hardware wallets line with more than 7.5 millions units already sold in 200 countries. The mission of the Business Line Director, E-commerce is to lead and grow one of the company's largest revenue and profit streams: the global sales performanc

Responsibilities

  • ● Strategic Leadership: Defining and executing the global e-commerce strategy, optimizing the user journey, and driving D2C growth for Ledger e-commerce across international markets. What you sell on the website is not just a device or a set of services, it is a full ecosystem that does result in hardware sales but not only.
  • ● Delivery of Revenue and Growth: Being ultimately accountable for the overall sales performance, conversion rates, and revenue generation of the Ledger e-commerce website globally.
  • ● Organizational Leadership: Operating with a General Manager mindset, leading the business through extensive cross-functional collaboration. Acting as the central orchestrator between marketing, performance marketing, product, tech, and data teams.
  • ● Commercial Management: You will directly manage the team in charge of developing Ledger's affiliate network around the planet. At the frontier between sales-driven business development, relationship management and content creation, this team and our community of affiliates is essential to Ledger growth.
  • ● Fierce Operational Optimization: Continuously identifying opportunities to optimize the funnel and maximize website performance, leaving no stone unturned when it comes to converting traffic into sales.
  • ● Market Insight: Maintaining an expert, inside-out understanding of global e-commerce trends, localization strategies, competition, and consumer needs to inform strategic decisions.
  • ● Strong quantitative and strategic commercial acumen: Advancer pricing strategy, Pricing, inventory management, upsell and cross sell of accessories and services, International markets, Shipping and Tax and Duties, none of these have secrets for you.
  • ● Global E-commerce Experience: A track record of success running a large-scale, high-volume global e-commerce and Direct-to-Consumer (D2C) sales business is a must.
  • ● Delivery and Operational Excellence experience: Proven results in running an e-commerce website with the highest degree of efficiency, optimizing user engagement and conversion rate optimization (CRO).
  • ● Quantitative and Results-Oriented: Exceptional analytical skills with a deep understanding of e-commerce metrics, performance marketing mechanics, and user experience.
  • ● Leadership and Influence: The proven ability to exert significant personal ascendance and influence in a highly matrixed organization to align resources and execute complex initiatives across functional teams without relying on direct reporting lines.
  • ● Total English fluency: Although the role may be based in Paris, English is a prerequisite for both social and work life in our office.
  • ● AI: Preexisting engagement and strong appetite for all what AI can bring is a must
  • ● At Ledger, we are dedicated to continually investing in our employees which is why we offer more than just salaries; we provide comprehensive compensation packages that include a wide range of benefits. Here are some of the benefits you can look forward to:
  • ● Flexible work options - Our hybrid policy allows employees to work from home up to 3 times per week
  • ● Health & Wellness support - Health and Life Insurance.
  • ● Financial growth opportunities - Employees can become shareholders in Ledger as well as other financial benefits depending on your country of work.
  • ● Commuter allowance - Ledger offers a commuter allowance to contribute to your preferred means of transportation.
  • ● Learning & Development - A comprehensive suite of training solutions providing a personalized learning experience for every employee.
  • ● For regionally specific benefits, your Talent Acquisition contact will be able to provide you with more information.