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Product Optimization SpecialistLawDepot · Edmonton, Hybrid
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LawDepot

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Product Optimization Specialist

🗓️ Posted 2026-09-25 Edmonton, Hybrid Fulltime Hybrid ICT
💰 Salary Not shared 📊 Market 5,000 CAD–8,000 CAD/mo

About the Company

Join one of the fastest growing companies in Canada LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence. Apply today and become a part of our exciting journey How to Apply: Apply for this job here or submit your application through our Careers page at https://www.lawdepot.ca/career. We thank all applicants; however, only those selected for an interview will be contacted. LI-DNI

Responsibilities

  • ● Lead multiple projects that improve the customer experience for new and existing LawDepot users, from initial discovery and planning through coordination and launch
  • ● Translate business opportunities and customer insights into clear project plans, requirements, timelines, and deliverables
  • ● Organize cross-functional projects involving Product, Design, Research, Analytics, Content, Legal, and Development teams
  • ● Support conversion and retention initiatives across the customer journey, including acquisition, onboarding, activation, cancellation prevention, and win-back experiences
  • ● Coordinate developer handoffs, dependencies, reviews, approvals, sprint activities, and launch readiness
  • ● Build and update website layouts, templates, and content experiences through our content management systems (CMS)
  • ● Apply conversion rate optimization and experimentation principles to support A/B tests and iterative product improvements
  • ● Work with analytics platforms and Analysts to monitor performance, interpret experiment results, and translate findings into actionable next steps
  • ● Maintain project backlogs, ensuring initiatives are clearly scoped, documented, and ready for execution
  • ● Prepare clear project updates, specifications, documentation, and post-launch learnings for stakeholders
  • ● Identify edge cases, dependencies, and potential downstream impacts to support high-quality project delivery
  • ● Use AI tools to accelerate project planning, competitor and market research, prioritization, and ideation
  • ● Create early wireframes, mockups, or prototypes to help communicate product concepts and accelerate alignment
  • ● Review and identify usability, content, formatting, or functional issues before release
  • ● Contribute to a rapid experimentation culture by identifying opportunities for continuous improvement and supporting the development of new hypotheses and test ideas
  • ● What You Bring:
  • ● The Essentials
  • ● Post-secondary education in Digital Media, Marketing, Web Development, Business, Project Management, Communications, or a related field
  • ● Strong written and verbal communication skills, including the ability to create clear requirements, specifications, project updates, and documentation for technical and non-technical audiences
  • ● Demonstrated ability to independently plan, organize, coordinate, and execute multiple projects from discovery through launch