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SEM Lead LABHOUSE · Spain (Remote)
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LABHOUSE

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SEM Lead

🗓️ Posted 2026-06-22 Spain (Remote) Fulltime Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 2,800 EUR–4,200 EUR/mo

About the Company

Labhouse is a fast-growing startup that builds, launches, and scales its own AI & Productivity Apps, operating under a subscription-based business model. Based in Barcelona, Labhouse was founded by Andrés Bou and Horacio Martos (Co-Founders of SocialPoint). We operate at the intersection of mobile technology, AI, and product-driven growth, with a strong focus on experimentation and performance. Would you like to make an impact as part of a company that builds the best mobile apps used by millions of users worldwide If so, discover your next challenge below.

About the Role

We are looking for a SEM Lead or Senior SEM Expert to lead and scale our paid search strategy across our portfolio of apps. This is not a campaign management role. This is a technical, strategic, and revenue-driven position where Google Ads Search is the absolute core of the function.

Responsibilities

  • ● Campaign architecture
  • ● Budget allocation
  • ● Profitability logic
  • ● Scaling frameworks
  • ● Signal quality & algorithm performance
  • ● Your mission is simple: maximize revenue and efficiency from Google Search while building scalable and technically robust acquisition systems.

Requirements

  • ● ACADEMIC BACKGROUND:
  • ● Bachelor's degree in Marketing, Business, Economics or related fields.
  • ● Technical background in Engineering, Data Science, Mathematics or similar quantitative disciplines is highly valued.
  • ● Strong analytical foundation with the ability to build dashboards, scripts, and data queries independently.
  • ● TECHNICAL EXPERTISE:
  • ● Deep, hands-on expertise in Google Ads Search (must-have).
  • ● Strong knowledge of campaign architecture, keyword intent segmentation, match types, search term mining, and negative keyword frameworks.
  • ● Solid understanding of Smart Bidding, conversion signals, tracking, and attribution.
  • ● Ability to evaluate performance based on business metrics (CAC, LTV, revenue impact), not only CPC/CTR.
  • ● Comfortable building dashboards, automations, scripts, or working directly with raw data (GA4, Looker Studio, BigQuery or similar).
  • ● PROBLEM-SOLVING AND PRODUCT FOCUS:
  • ● Excellent problem-solving and analytical skills, with the ability to resolve complex performance challenges.
  • ● Strong business mindset - prioritizes profitability and unit economics over vanity metrics.
  • ● Structured optimization approach (bid increases are not the first lever).
  • ● Eye for detail and scalable systems thinking.
  • ● Self-driven, entrepreneurial attitude with full ownership mentality over the Search channel.
  • ● COMMUNICATION:
  • ● Good level of spoken and written English.
  • ● Ability to collaborate effectively with Product, Data, and Marketing teams.
  • ● Capable of clearly explaining performance insights and strategic decisions.

Benefits

  • ● Remote work from anywhere in Europe. If you are based in Barcelona, we would love for you to join us at the office (Barcelona Tech City) at least two days a week.
  • ● Flexible working hours.
  • ● Competitive compensation
  • ● High-end equipment for your development.
  • ● Permanent contract with competitive compensation.
  • ● A young and top entrepreneurial team in a dynamic startup environment.
  • ● Opportunity to lead, grow, and take on big challenges.
  • ● Work with cutting-edge technologies, including the chance to integrate AI models into new apps.
  • ● YOU SHOULD KNOW:
  • ● Labhouse is proud to be an equal-opportunity employer. However you identify or whatever your journey to this point, we welcome all candidates to apply for the position that inspires them.
  • ● Come join us and help us build a company that everyone is proud to be part of.