Head of Demand Generation

ABOUT EASYGENERATOR We're a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg's, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful. We're an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You'll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product. ROLE SUMMARY The Head of Demand Generation owns Easygenerator's end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion. This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue. CORE RESPONSIBILITIES Demand Engine & Pipeline - Own paid, organic, website, and conversion channels. - Translate growth targets into clear priorities and roadmaps. - Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. Website & Conversion - Lead website structure, messaging, UX, landing pages, and CRO. - Partner with PMM to ensure clear, differentiated positioning. - Maintain clarity, credibility, and performance across touchpoints. Paid &