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Regional Marketing Manager, APAC
Marketing Communications
Company shared salary
NA
Market rate
S$8,000–S$15,000/mo (S$96,000–S$180,000/yr)
Based on similar roles (title + domain + location).
About the Company
We're Checkout.com. You might not know our name, but companies like eBay, Spotify, Klarna, Uber, and Sony do, because we're behind many of the digital experiences you use every day. We are where the world checks out, enabling over 10 billion transactions yearly for more than one billion global shoppers. Our platform helps the most ambitious businesses deliver effortless digital experiences, at scale. With 20 offices across six continents and London as our HQ, we're shaping the future of fintech - and we're just getting started.
Responsibilities
- ● Create and maintain APAC-specific positioning, translating global value propositions into regionally resonant narratives.
- ● Lead GTM planning for product launches, feature releases, and solution rollouts across multiple APAC territories.
- ● Partner with regional commercial teams to capture market feedback and customer insights to inform product strategy and prioritization.
- ● Own the creation of tailored regional content, including long-form and short-form content.
- ● Ensure all collateral reflects local cultural contexts and industry-specific needs while adhering to global brand standards.
- ● Build scalable content frameworks to ensure messaging consistency and operational efficiency across markets.
- ● Partner with Sales and Account Management to drive adoption, upsell, and cross-sell of value-added services and non-core products.
- ● Develop high-impact enablement materials, including pitch decks, battlecards, and customer-facing narratives.
- ● Synchronize marketing activities with sales motions, pipeline priorities, and emerging market opportunities.
- ● Plan and execute integrated campaigns, including events, webinars, and strategic partnerships.
- ● Collaborate with Global Marketing to localize global campaigns for maximum relevance.
- ● Monitor and report on engagement and pipeline impact to drive continuous optimization.
- ● Conduct ongoing research into APAC industry trends and evolving competitive dynamics.
- ● Track regulatory and ecosystem developments that may impact product adoption or GTM strategy.
- ● Empower internal stakeholders with actionable data to support strategic decision-making.
Requirements
- ● Have 6-10+ years of experience in Product Marketing, Regional Marketing, or B2B Marketing-ideally within Fintech, Payments, or SaaS.
- ● Have a deep understanding of APAC markets with a proven track record of working across diverse cultures.
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