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Senior Project Manager, Marketing Platforms
ICT
Company shared salary
NA
Market rate
S$8,000–S$12,000/mo (S$96,000–S$144,000/yr)
Based on similar roles (title + domain + location).
About the Company
Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world renown wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore's Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature based experiences, green public spaces and an eco friendly resort.
About the Role
The Senior Project Manager in the IT Department focuses on deploying and maintaining marketing platforms, including the corporate website, microsites and the Salesforce customer data platform, and spearheading the replacement of the current Adobe on premises website with a next generation cloud based content management system.
Responsibilities
- ● Deploy and maintain marketing platforms powering Mandai's marketing, including the corporate website, microsites, and Salesforce customer data platform.
- ● Lead the replacement of the current Adobe on premises website by selecting and implementing a next generation, cloud based content management system (CMS).
- ● Conduct in depth analysis and mapping of marketing processes to identify inefficiencies and pain points.
- ● Design and document the desired "to be" processes that address identified challenges and meet future needs.
- ● Plan and manage the migration from Adobe Experience Manager (AEM) on premises to a cloud based CMS, ensuring content, digital assets, templates, components, URL redirection, SEO preservation, integration re pointing, and parallel run and cutover planning.
- ● Lead and manage the tender process for new marketing platforms, including requirements gathering, RFP creation, vendor evaluation, and selection.
- ● Provide project leadership from conception through implementation and go live, ensuring the project meets objectives, is delivered on time, and stays within scope.
- ● Drive marketing automation and process improvements by leveraging AI to enhance campaign effectiveness, personalization, and operational efficiency.
- ● Engage internal and external stakeholders to capture requirements accurately and manage expectations throughout the project lifecycle.
- ● Ensure comprehensive documentation that accurately captures both business and non functional requirements.
Requirements
- ● Minimum 12 years of experience in marketing technology or digital platforms, with a proven track record of implementing successful websites and content management systems.
- ● Bachelor's degree in Information Technology, Business Administration, or a related field.
- ● Strong understanding of cloud based content management systems (CMS), customer data platforms (Salesforce), marketing automation, and the application of AI.
- ● Hands on experience with Adobe Experience Manager (AEM) and a proven track record of migrating AEM on premises websites and digital assets to a cloud based CMS, including content migration and SEO preservation.
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