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Customer Marketing & Customer Insights Executive

🗓️ Posted 2026-08-17 Kuala Lumpur Full-time Hybrid Marketing Communications

Company shared salary

NA

Market rate

RM8,000–RM15,000/mo (RM96,000–RM180,000/yr)

Based on similar roles (title + domain + location).

Responsibilities

  • ● Execute initiatives to recruit new My Sony members and increase product registrations
  • ● Understand customer motivations and barriers to registration
  • ● Identify opportunities to improve membership acquisition across online and offline touchpoints
  • ● Monitor acquisition performance and implement improvement actions
  • ● Execute customer engagement initiatives including EDMs, rewards programmes, workshops, events, promotions and member-exclusive experiences
  • ● Increase active participation and engagement among My Sony members
  • ● Develop initiatives that strengthen customer loyalty and long-term relationships with the Sony brand
  • ● Execute customer marketing campaigns that drive purchases, repeat purchases, upgrades and cross-selling opportunities
  • ● Identify customer segments and opportunities with the highest conversion potential
  • ● Work closely with Product Marketing, Marketing Communications, Sales and Sony Store teams to maximise business impact

Requirements

  • ● Bachelor's Degree in Marketing, Business, Communications or related disciplines
  • ● 2-5 years of experience in Customer Marketing, CRM, Loyalty Marketing or related fields
  • ● Good understanding of customer behaviour, customer engagement and customer journey management
  • ● Experience executing marketing campaigns, EDMs, loyalty programmes, workshops or events
  • ● Able to interpret customer and campaign data to identify opportunities and recommend actions
  • ● Strong project management and stakeholder management skills
  • ● Proficient in Power BI, Salesforce Marketing Cloud, Microsoft Excel and PowerPoint
  • ● Experience with CRM, CDP or marketing automation platforms
  • ● Experience in retail, e-commerce, consumer electronics or FMCG industries