Your career compass awaits
Create a free account to unlock
- ✓ See how you match this role
- ✓ AI resume tailored to this specific job
- ✓ Inside Track Companion — find your insider contact
- ✓ Skills gap analysis and upskill plan
- ✓ Interview prep kit for this role
- ✓ Relocation concierge — salary, tax, cost of living
Free — no credit card required
Customer Marketing & Customer Insights Executive
✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.
Marketing Communications
💰 Salary Not shared
📊 Market RM8,000–RM15,000/mo (RM96,000–RM180,000/yr)
About the Company
Sony's purpose is simple. We aim to fill the world with emotion, through the power of creativity and technology. We want to be responsible for getting hearts racing, stirring ambition, and putting a smile on the faces of our customers. That challenge, combined with our spirit of innovation, motivates us to create groundbreaking technology, entertainment, and services for people worldwide. Our history as a global brand has been built around employees that all have a passion for touching peoples' lives, and pride in pushing beyond the status quo to produce truly extraordinary results. We're uniquely positioned because we operate in many different industries - from movies and music to video games and electronics. And, with offices around the globe, we benefit from a global workforce that learns and grows together through mutual respect. If you're ready to join a diverse team at an innovation-led company with the power to change lives, then we encourage you to read up on the different Sony group companies and check out our Life page. Then, get in touch, and together, let's make the world say wow. Entertainment Specialties: Sony Group is primarily focused on the Electronics (such as Audio Video/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors.
Responsibilities
- ● Execute initiatives to recruit new My Sony members and increase product registrations
- ● Understand customer motivations and barriers to registration
- ● Identify opportunities to improve membership acquisition across online and offline touchpoints
- ● Monitor acquisition performance and implement improvement actions
- ● Execute customer engagement initiatives including EDMs, rewards programmes, workshops, events, promotions and member-exclusive experiences
- ● Increase active participation and engagement among My Sony members
- ● Develop initiatives that strengthen customer loyalty and long-term relationships with the Sony brand
- ● Execute customer marketing campaigns that drive purchases, repeat purchases, upgrades and cross-selling opportunities
- ● Identify customer segments and opportunities with the highest conversion potential
- ● Work closely with Product Marketing, Marketing Communications, Sales and Sony Store teams to maximise business impact
Requirements
- ● Bachelor's Degree in Marketing, Business, Communications or related disciplines
- ● 2-5 years of experience in Customer Marketing, CRM, Loyalty Marketing or related fields
- ● Good understanding of customer behaviour, customer engagement and customer journey management
- ● Experience executing marketing campaigns, EDMs, loyalty programmes, workshops or events
- ● Able to interpret customer and campaign data to identify opportunities and recommend actions
- ● Strong project management and stakeholder management skills
- ● Proficient in Power BI, Salesforce Marketing Cloud, Microsoft Excel and PowerPoint
- ● Experience with CRM, CDP or marketing automation platforms
- ● Experience in retail, e-commerce, consumer electronics or FMCG industries
Confirm Application
Are you applying to ?
We'll track this in your dashboard as Applied.
Saving to your tracker…
Stand out: message someone at Sony.
A short, personal note to a recruiter can get your application looked at sooner.
⚡ Full Resume Sandbox Canvas