CRM Assistant Manager (Retail)

Responsibilities

• ● CRM Assistant Manager 1-Year Contract Up to 7,500/month Suntec Our client, a leading international consumer brand, is looking for a CRM Assistant Manager to join their team and drive customer engagement, loyalty, and CRM initiatives across the business. This role is ideal for candidates with a retail / consumer background who have hands-on experience in CRM campaign management and Salesforce Marketing Cloud. Key Responsibilities CRM Programme & Campaign Planning Develop and manage the CRM programme roadmap and activity calendar to drive sales and customer growth. Plan and execute targeted, personalised and on-brand CRM initiatives. Work closely with retail stores, Customer Service, E-commerce and other stakeholders to deliver a seamless omnichannel customer experience. Explore external partnerships and customer benefit opportunities to enhance programme attractiveness. CRM Campaign Execution Design end-to-end customer journeys covering offers, experiences and communications. Execute CRM campaigns using Salesforce Marketing Cloud, Loyalty Cloud and Service Cloud where applicable. Manage automated customer journeys, lifecycle communications, segmentation and engagement activities. Coordinate with stakeholders on CRM strategies and ensure smooth end-to-end execution. Project Management & UAT Work with technical vendors and internal IT teams on CRM campaigns, system enhancements and Salesforce-related projects. Translate business needs into clear requirements and support User Acceptance Testing (UAT). Ensure successful implementation and deployment of CRM enhancements. Analytics & Reporting Extract, analyse and interpret CRM data to support business decisions. Monitor campaign performance, lifecycle activities and loyalty programme metrics. Track key CRM KPIs including customer acquisition, customer growth, up-tier performance, sales impact, AOV and customer engagement. Platform & User Support Support users on CRM platforms and troubleshoot system-related issues. Investigate data and system issues with vendors and IT teams and drive timely resolution. Conduct periodic checks to ensure CRM data accuracy, integrity and compliance. Data Privacy & Continuous Improvement Support adherence to data privacy requirements and internal security policies. Keep up to date with Salesforce capabilities, product releases and CRM industry trends. Identify opportunities to improve CRM processes, customer journeys and overall engagement. Requirements Diploma or Degree in Marketing, Business, Communications or a related discipline. Relevant CRM / Loyalty / Customer Engagement experience, preferably within the retail or consumer industry. Hands-on experience with Salesforce Marketing Cloud is highly preferred. Experience in CRM campaign planning, customer segmentation, lifecycle marketing and customer journey management. Strong analytical skills with the ability to interpret CRM data and campaign performance. Experience working with internal stakeholders, IT teams and external vendors. Experience in UAT, business requirements gathering and CRM system enhancement projects will be an advantage. Strong project management, communication and stakeholder management skills. We regret to inform that only shortlisted candidates will be notified. By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOL Singapore Pte Ltd and its affiliates to collect, use and disclose your personal data for the purposes set out in the Privacy Policy available at https://www.persolsingapore.com/policies. You acknowledge that you have read, understood, and agree with the Privacy Policy. PERSOL Singapore Pte Ltd
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