CRM Assistant Manager (Retail) | Suntec | 1 Year | UP to $7500

Responsibilities

• ● CRM Program & Campaign Planning
• ● Develop and manage the CRM program roadmap and activity calendar to boost sales growth.
• ● Ensure all CRM initiatives are on-brand, targeted, and personalized
• ● Collaborate closely with internal teams (e.g., retail stores, customer service, ecommerce) to deliver a seamless omnichannel customer experience.
• ● Explore and evaluate external partnerships to deliver customer benefits and improve program attractiveness. CRM Activities Execution
• ● Design full funnel customer journey, including offerings, experiences and communications.
• ● Execute CRM activities using Salesforce Marketing Cloud, Loyalty Cloud, and Service Cloud (where applicable).
• ● Manage automated journeys, lifecycle communications, segmentation, and customer engagement flows.
• ● Align with key stakeholders on all strategies and tactics and end to end coordination Project Management & UAT
• ● Partner with technical vendors and internal IT team to implement CRM campaigns, enhancements, and system improvements.
• ● Develop clear business requirements and conduct User Acceptance Testing (UAT) to ensure successful deployment of CRM features and Salesforcerelated projects. Analytics & Reporting
• ● Extract, analyze, and interpret CRM data to support business decisions.
• ● Track and evaluate performance of CRM campaigns, lifecycle activities, and loyalty program metrics. User Support
• ● Address user inquiries, incidents, and service requests related to CRM platforms.
• ● Troubleshoot issues and provide guidance on CRM functions. Issue Resolution
• ● Investigate root causes of system or data issues with vendors and IT team.
• ● Work with cross-functional teams to implement timely resolutions. Business KPI Performance Review
• ● Monitor and report on CRM KPIs, including customer recruitment, up-tier performance, sales impact, AOV, lifecycle engagement, and customer growth. Quality Assurance
• ● Conduct periodic audits to ensure data accuracy, data integrity, and compliance with CRM processes. Security & Compliance
• ● Support adherence to data privacy regulations and company security policies. Continuous Learning