Principal Go-to-Market Lead - AI Technology Organisation

Responsibilities

• ● Discover the Opportunity
• ● An exciting opportunity has arisen for an experienced Principal Go-to-Market Lead to join one of the region's most innovative AI technology organisations in Abu Dhabi.
• ● Our client is developing next-generation AI products and platforms designed to serve tens of thousands of users across a rapidly expanding portfolio. As the organisation continues to scale, they are seeking a strategic leader to build and shape their Go-to-Market function from the ground up.
• ● This is a unique opportunity to define product narratives, establish launch strategies, and drive long-term product adoption across cutting-edge AI solutions.
• ● Discover the Role
• ● As the Principal Go-to-Market Lead, you will be responsible for building and leading the organisation's Product Marketing and Go-to-Market capability. You'll own the product story, create scalable launch frameworks, and ensure every product delivers measurable user adoption and business impact.
• ● Working closely with Product, Engineering, Design, and Executive Leadership teams, you will translate complex AI technologies into compelling value propositions that resonate with both technical and non-technical audiences.
• ● Leading a dedicated team embedded within product squads, you'll ensure products are not only successfully launched, but consistently understood, adopted, and championed by users.
• ● Discover the Responsibilities
• ● Build and lead the Go-to-Market function, hiring and developing a high-performing Product Marketing team.
• ● Define positioning, messaging frameworks, and value propositions across the entire AI product portfolio.
• ● Establish world-class product narratives in both English and Arabic.
• ● Develop scalable Go-to-Market playbooks covering product launches, feature releases, and enterprise rollouts.
• ● Create executive presentations, sales enablement content, onboarding materials, training programmes, and communication frameworks.
• ● Measure product adoption through meaningful engagement metrics rather than simple user access or deployment.
• ● Partner closely with Product, Engineering, Design, and Data teams to ensure customer insights directly influence future product development.
• ● Manage external agencies across branding, communications, enablement, and Go-to-Market initiatives.
• ● Act as the strategic voice of the customer, ensuring every product launch delivers clear business value and user engagement.
• ● Discover What We're Looking For
• ● + years of experience in Product Marketing or Go-to-Market leadership.